I help B2B SaaS companies acquire and convert up to their potential through a solid Product-led Go-to-Market plan.
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I 've been in your early-stage startup founder shoes lots of times in the past. It's a really difficult job and a bet against all odds. The pressure you are having to hire the right people, do the right things, reach your goals, raise money is unbelievable and on top of that, a whole industry around you is trying to sell you useless stuff.
You might have hustled your way to Product/Market fit but traffic still doesn’t convert enough, your users are getting confused with your positioning and might trial your product but then leave without converting. Even those that convert, need hand-holding about everything and feels like every penny needs to be hustled.
That’s when I can prove useful. I will build a solid Go-To-Market plan for you, tailored to your needs and circumstances. Then if you want, I will also execute it, with you. When our cooperation ends, you will know precisely what works for your startup and what brings and converts the right user. You will know exactly what’s the right mix of tactics,thus, what skills you need to add into the team. Your users will be happier than ever and you will have the clarity and confidence of a founder that has everything in control, now and in the future.
If that makes sense for you, I ‘d be more than glad to have an early, very first discussion and offer some free actionable tips.
My core principles
More acquisition is not always necessaryIf you haven't found a way to convert and retain users in a healthy, repeatable manner, there is no reason to obsess with your top-of-the-funnel activities. They take too much of your time, money and distract you from what really matters.
Your customers have all the answersI am a strong advocate of customer research and believe that the safest way to build amazing products is to speak with the users, get their feedback and then experiment in the direction they are pointing. This evidence-based systematic approach is what I live and breath for.
Your team is your treasureAny external consultant, such as me, should ideally, be considered a boost to your full-time team. My engagements are not supposed to last for more than 5-6 months and I am committed to delivering processes and systems that can be sustained by your in-house resources.
What people are saying
Hiring Growth Sandwich and Aggelos was the best thing we ‘ve done for our business. He delivered an out-of-the-box strategy and we worked together on implementing it. Before our cooperation with Aggelos, we used to believe we needed to develop the x or the y channel, just because others were doing so. But Aggelos helped us truly understand which are the channels we need to go for in a 100% data-driven manner which gave us clarity, confidence and saved a ton of money.
Aggelos does not hesitate to question the ways things are done and will challenge every single assumption that Founders have about their own business. He has one of the most constructive approaches you can have as you (re)build together how your startup should be positioned in the market.
Aggelos is hands down one of the best Growth experts I ever spoke with. We came to him with a hypothesis about what’s going on with our Product Market Fit and he turned it upside down and helped us see things we didn’t before. Now we have more clarity on what’s been really happening with our marketing efforts and have significantly shifted my thoughts about what to do next.
Aggelos has an innovative approach to growth marketing that often only found with US-based operators. It was a pleasure to work with him and the team across a range of projects, which saw us launch two brand new companies into the market and deliver an educational growth marketing series.
He never sold fairy tales to me as most of the ”growth hackers” out there. He delivered what he promised, a sustainable acquisition model in less than 3 months. But apart from the result, he also spent the necessary time I needed to build a solid understanding of growth marketing. I highly recommend Growth Sandwich as your growth partners! Thanks, Aggelos!
He can understand very quickly what does a business need, how to set the right objectives and the ways to achieve them, it’s really impressive. Highly recommend him to any company founder. Thanks, Aggelos