Release your Product's Potential.

We ‘ll help you optimise Free-to-Paid conversions
🔥by at least 30%
🔥in 31 days
🔥and if you ‘re not happy, we ‘ll give you 100% of your money back.

You cannot afford so many freeloaders

We get it – day in and day out, you’re doing everything you can to bring your product in front of as many eyeballs as possible through your marketing and sales. But while you and your team are really passionate about your value proposition, users don’t seem as motivated.

Converting more demos or free to paid users should be on the top of your concerns. You are already losing money to these acquisition campaigns, you cannot afford sustaining so many freeloaders.

"Product is now your competitive advantage."

How we help

Free taster

We will dedicate 2-4 hours to identify 2-3 instant optimisations you can do to your copies, user onboarding or pricing that block your growth. And we won't charge for that. Just for the good karma.


We will run our 11-step discovery audit to find exactly what you can do to increase your paid users by at least 30%. At the end of the audit, you will receive a multi-page summary of our research with videos.


Depending on availability, we can continue our engagement to help your team implement the Audit's results and do the necessary changes and optimisations so that your company's culture, practices and growth are fully product-led. (Optional)

Forward Partners
Forward Partners

Who am I

Aggelos is the founder of Growth Sandwich. During the last 2 years, he had the chance to work with companies of all sizes, from unicorns like Farfetch, London-based VCs to early-stage startups. So far, through his courses, he has trained more than 500 marketers and founders in 6 different countries and has helped numerous SaaS businesses unblock growth.

He is passionate about all things product and particularly obsessed with the path from Product/Market fit to Product-led Growth.

Our proven process

  • The Problem Discovery
  • The Groundwork
  • The PMF Cycle

The Problem Discovery

We deep dive into the company’s data, the people, the technologies and the objectives to identify if you are in Product/Market fit and what is holding back growth.

Learn about our method

The Groundwork

We coordinate your necessary groundwork – high-impact priorities and quick wins needed to ‘clean our house’ for a rolling experimentation phase.

Learn about our method

The PMF Cycle

We coordinate a process of rapid experimentation and iterations on your product and marketing, focusing on the metrics that matter.

Learn about our method