Is your SaaS Marketing failing you?

I 've proven I can solve this problem with a Product-led Go-to-Market strategy.
* I maintain this track record by only working with teams I know I can generate results for.

Hi, I am Aggelos, the man behind Growth Sandwich. I created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner.

I 've been in your early-stage startup founder shoes lots of times in the past. It's a really difficult job and a bet against all odds. The pressure you are having to hire the right people, do the right things, reach your goals, raise money is unbelievable and on top of that, a whole industry around you is trying to sell you useless stuff.

You might have hustled your way to Product/Market fit but traffic still doesn’t convert enough, your users are getting confused with your positioning and might trial your product but then leave without converting. Even those that convert, need hand-holding about everything and feels like every penny needs to be hustled.

That’s when I can prove useful. I will build a solid Go-To-Market plan for you, tailored to your needs and circumstances. Then if you want, I will also execute it, with you. When our cooperation ends, you will know precisely what works for your startup and what brings and converts the right user. You will know exactly what’s the right mix of tactics,thus, what skills you need to add into the team. Your users will be happier than ever and you will have the clarity and confidence of a founder that has everything in control, now and in the future.

If that makes sense for you, I ‘d be more than glad to have an early, very first discussion and offer some free actionable tips.

Kind regards,
Aggelos

My core principles

  • More acquisition is not always necessary
    If you haven't found a way to convert and retain users in a healthy, repeatable manner, there is no reason to obsess with your top-of-the-funnel activities. They take too much of your time, money and distract you from what really matters.
  • Your customers have all the answers
    I am a strong advocate of customer research and believe that the safest way to build amazing products is to speak with the users, get their feedback and then experiment in the direction they are pointing. This evidence-based systematic approach is what I live and breath for.
  • Your team is your treasure
    Any external consultant, such as me, should ideally, be considered a boost to your full-time team. My engagements are not supposed to last for more than 5-6 months and I am committed to delivering processes and systems that can be sustained by your in-house resources.

How we help

The Go-To-Market Mentoring

In need a professional to validate your assumptions, give you unbiased feedback and be available for you to ask specific questions? Then you should give a chance to my mentoring service for early-stage startups. Get unbiased, to-the-point advice from a fellow professional that has been where you are. This service is ideal for early-stage teams that should not and cannot justify hiring expensive resources yet but only need some efficient guidance to avoid irreversible mistakes that will cost in the future.

Book a free Call

The Absolute Go-To-Market Plan

Get a top-to-bottom strategy, researched and designed to fit your needs and the current circumstances. I will audit your current state and competition, we will discuss your expectations and I will deliver a detailed plan of actions, supported by data and research, with measurable KPIs and templates/processes you can keep using. My plan will be written in simple language, with visuals and video explanations (upon request), so that you can give it to your inhouse marketer, if you want to.

Learn more

The 5x Go-To-Market Execution

If you already have a strategy in place, now is time to 5x the return on investment of the marketing activities you already run with a top-class execution. Over the course of the last 10 years of being a Product Marketer, I have executed hundreds of strategies and developed playbooks for inbound / outbound marketing, content marketing, performance campaigns and conversion optimisation. We will discuss your needs, agree on a project and I will nail it for you. When our cooperation stops, you will keep all the playbooks so that you can assign the responsibilities to your in-house marketer.

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What people are saying

Hiring Growth Sandwich and Aggelos was the best thing we ‘ve done for our business. He delivered an out-of-the-box strategy and we worked together on implementing it. Before our cooperation with Aggelos, we used to believe we needed to develop the x or the y channel, just because others were doing so. But Aggelos helped us truly understand which are the channels we need to go for in a 100% data-driven manner which gave us clarity, confidence and saved a ton of money.

Moritz Dausinger
Refiner

Aggelos does not hesitate to question the ways things are done and will challenge every single assumption that Founders have about their own business. He has one of the most constructive approaches you can have as you (re)build together how your startup should be positioned in the market.

Daniela Goncalves
Farfetch

Aggelos is hands down one of the best Growth experts I ever spoke with. We came to him with a hypothesis about what’s going on with our Product Market Fit and he turned it upside down and helped us see things we didn’t before. Now we have more clarity on what’s been really happening with our marketing efforts and have significantly shifted my thoughts about what to do next.

Jan Kuzel
SatisMeter

Aggelos has an innovative approach to growth marketing that often only found with US-based operators. It was a pleasure to work with him and the team across a range of projects, which saw us launch two brand new companies into the market and deliver an educational growth marketing series.

Jake Higgins
Forward Partners

He never sold fairy tales to me as most of the ”growth hackers” out there. He delivered what he promised, a sustainable acquisition model in less than 3 months. But apart from the result, he also spent the necessary time I needed to build a solid understanding of growth marketing. I highly recommend Growth Sandwich as your growth partners! Thanks, Aggelos!

Von Sy
Nimble

He can understand very quickly what does a business need, how to set the right objectives and the ways to achieve them, it’s really impressive. Highly recommend him to any company founder. Thanks, Aggelos

Rafael Scemama
Hiroes
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