Becoming Product-led, restructuring your Pricing and Research are 3 interconnected challenges you will have to deal with in the most efficient manner. My role is to guide your team in taming these 3 beasts in one shot, ultimately saving you precious time and money. In 2022, I decided not to do the work for you but guide you in doing it yourself.
Why bring me though?
- Because I know precisely what you need to do. My resume speaks for itself.
- Because CEOs and higher management Leaders are people too and cannot have every answer.
- Because my guidance has a money-back guarantee, no questions asked which makes it 100% riskless for you compared to other blood-thirsty experts and gurus. No company has made use of this term yet and if anyone does, good for both of us.
- Because guidance will upscale your team tremendously.
Jobs-to-be-done customer research
I guide your team step-by-step to build and execute customer research projects that can fix fundamental problems of your SaaS.
I guide your team step-by-step to transform your go-to-market into a product-led machine.
I’ve helped dozens of companies do it, especially, ones with complex software products with a steep learning curve that needed fundamental transformation.
I guide your team step-by-step to perform your first value-based pricing restructure.
Who am I
My background is very diverse in purpose. I started off as a Marketer back in the times were social media were a new thing. At the age of 23 I took my first Director-level Marketing position and then kept serving companies as a Head of Marketing until the age of 28.
Then, I looked for a new challenge. Product always fascinated me so I pivoted myself to a Product manager where I worked for companies and delivered Product/Market fit consulting. I have worked and trained more than 500 companies all over the world, from the US and Europe to India and Australia.
A few years after, I fell in love with research and now perceive it as the only true growth hack there is out there. I took numerous courses, read a gazillion books, and reached a point where I am now considered one of the best Product researchers in the world, delivering courses about it.
I like to believe that whatever I have tried to do, I did it well. My latest adventure has to do with Psychology as I am a trainee, part-time Integrative Psychotherapist.
People I paid to say good things about me
Recent Podcast Interviews :
"How customer research can help you grow"
- The Growth Hub -
"How a strong product vision improves both your product and marketing efforts"
- Trust Shoring -