I am Aggelos Mouzakitis
I guide B2B SaaS teams on their Product-led transformation, their first Pricing restructuring and the Research needed for all that.

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Becoming Product-led, restructuring your Pricing and Research are 3 interconnected challenges you will have to deal with in the most efficient manner. My role is to guide your team in taming these 3 beasts in one shot, ultimately saving you precious time and money. In 2022, I decided not to do the work for you but guide you in doing it yourself.
Why bring me though?
I guide your team step-by-step to build and execute customer research projects that can fix fundamental problems of your SaaS.
I guide your team step-by-step to transform your go-to-market into a product-led machine.
I’ve helped dozens of companies do it, especially, ones with complex software products with a steep learning curve that needed fundamental transformation.
I guide your team step-by-step to perform your first value-based pricing restructure.
My background is very diverse in purpose. I started off as a Marketer back in the times were social media were a new thing. At the age of 23 I took my first Director-level Marketing position and then kept serving companies as a Head of Marketing until the age of 28.
Then, I looked for a new challenge. Product always fascinated me so I pivoted myself to a Product manager where I worked for companies and delivered Product/Market fit consulting. I have worked and trained more than 500 companies all over the world, from the US and Europe to India and Australia.
A few years after, I fell in love with research and now perceive it as the only true growth hack there is out there. I took numerous courses, read a gazillion books, and reached a point where I am now considered one of the best Product researchers in the world, delivering courses about it.
I like to believe that whatever I have tried to do, I did it well. My latest adventure has to do with Psychology as I am a trainee, part-time Integrative Psychotherapist.
Hiring Growth Sandwich and Aggelos was the best thing we ‘ve done for our business. He delivered an out-of-the-box strategy and we worked together on implementing it. Before our cooperation with Aggelos, we used to believe we needed to develop the x or the y channel, just because others were doing so. But Aggelos helped us truly understand which are the channels we need to go for in a 100% data-driven manner which gave us clarity, confidence and saved a ton of money.
Aggelos does not hesitate to question the ways things are done and will challenge every single assumption that Founders have about their own business. He has one of the most constructive approaches you can have as you (re)build together how your startup should be positioned in the market.
Aggelos is hands down one of the best Growth experts I ever spoke with. We came to him with a hypothesis about what’s going on with our Product Market Fit and he turned it upside down and helped us see things we didn’t before. Now we have more clarity on what’s been really happening with our marketing efforts and have significantly shifted my thoughts about what to do next.
Aggelos has an innovative approach to growth marketing that often only found with US-based operators. It was a pleasure to work with him and the team across a range of projects, which saw us launch two brand new companies into the market and deliver an educational growth marketing series.
He never sold fairy tales to me as most of the ”growth hackers” out there. He delivered what he promised, a sustainable acquisition model in less than 3 months. But apart from the result, he also spent the necessary time I needed to build a solid understanding of growth marketing. I highly recommend Growth Sandwich as your growth partners! Thanks, Aggelos!
He can understand very quickly what does a business need, how to set the right objectives and the ways to achieve them, it’s really impressive. Highly recommend him to any company founder. Thanks, Aggelos
-Product Innovation Series -
-Growth Marketing Stories -
- Product Mastery Now -
- Start up Info -
- The Growth Hub -
- Trust Shoring -
- User Pilot -