Absolute Go-to-market plan

With so many channels, ideas, tools and experts around, your Go-to-Market can become a steady source of stress. Your job, as an early-stage founder, is to manage the whole company’s performance, not to be a swiss army knife for marketing.

Are you experiencing any of the challenges below?

  • Your marketing efforts are all over the place and you don’t have the time to deal with that as well.
  • Users don’t fully understand what your product/service is doing.
  • You need Senior Marketing help but seniors don’t get their hands dirty and cost a lot.
  • You are considering hiring a Junior Marketer but not feeling confident to manage him/her.
  • You need more, high quality traffic that will convert.
  • You have interesting ideas but missing a trusted someone to bounce them that he can also execute them.
  • You just need sh** to be done ASAP.
I ‘ve been where you are through my own startups but also through the hundreds of founders that I have worked with or trained. If you resonated with the challenges above, my services are designed specifically for cases like yours.

How I Help

During the last few years, I had the chance to design marketing and product strategies but also get my hands really dirty with their execution. Lots of “experts” out there will share with you misleading advice and insights because they really haven’t experienced the daily routine of running the strategy yourself. 90% of the advice available looks perfect in theory, until you try to implement them in practice.

I have loaded my Absolute Go-to-Market Strategy service with learnings from more than 500 founders and 10 years of experience, mistakes and successes. Here is what I will do for you during our engagement:

  • I will audit your marketing and product top-to-bottom.
  • I will find opportunities and quick fixes that you can do before engaging into a lengthy engagement with me or anyone.
  • I will perform the most mind-blowing customer research and I will use your customers’ words to effectively describe your value proposition.
  • I will research your competition and figure out which are their strengths and weaknesses or vulnerabilities.
  • I will design a marketing mix using only the channels that make sense for you. No more of “why not do a bit of that or this”. Developing a channel cost in time and money and you need both of them.
  • I will set up processes for us to create quick feedback loops that will help everybody optimise his efforts on autopilot.
  • I will introduce you to processes and tools that will help you 5x your efficiency (which of course, you can keep using)

You should consider this service if:
  • You resonated with the challenges above.
  • You are an early-stage (Seed or A-series) company operating in the subscription economy.
  • You are ready to ask for external help and trust me, at least for a while.
  • You are serious about Growth and don’t expect hacks and other non-existent silver bullets.

Hiring Growth Sandwich and Aggelos was the best thing we ‘ve done for our business. He delivered an out-of-the-box strategy and we worked together on implementing it. Before our cooperation with Aggelos, we used to believe we needed to develop the x or the y channel, just because others were doing so. But Aggelos helped us truly understand which are the channels we need to go for in a 100% data-driven manner which gave us clarity, confidence and saved a ton of money.

Moritz Dausinger
Refiner

Aggelos does not hesitate to question the ways things are done and will challenge every single assumption that Founders have about their own business. He has one of the most constructive approaches you can have as you (re)build together how your startup should be positioned in the market.

Daniela Goncalves
Farfetch
Ready to engage in a conversation? Having further questions? In need of a second pair of expert eyes to help? Book a free call with me to go through all of your challenges.
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What are you getting:

  • A 5-page Audit loaded with insights and low hanging fruits (to start with).
  • A detailed, well-researched 20-25 page Growth Strategy written in simple language so that you can pass it your inhouse marketer, if you want to.
  • The products of my research: Video recordings of my interviews and my observations
  • Templates and processes for every channel included in the strategy worthy of 10 years experience.
  • The clarity, peace of mind and trust you are seeking for.

FAQ

How does it look and feel to work with you on a daily basis?

When I start working with a new client, I am working towards achieving one thing: inspire you the trust to feel that “you ‘ve got this covered”. I am open to ideas but know exactly what I am doing so, sometimes, I might be a bit strong willed, for your own good.

Are you doing all the execution of your strategy by yourself?

That’s a great question. During our engagement, I am not just acting as your execution arm. We are working together on this, like partners. That needs to be totally clear from the beginning.

How long does it take?

The Audit and Strategy will need approximately 2-3 months. After that, we will evaluate our cooperation and if we are both happy, we will discuss about the execution.

Can we pass directly to execution?

We can discuss the microstrategy and execution of a specific channel you are running but the expectations from our engagement will be connected to the performance of the channel only.

Not feeling ready yet to engage in a conversation? No problem at all. I have interviewed the best Product and Growth experts in the world. Learn and copy the practices they use in their companies.
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