"Customer-Led Growth (CLG) is a strategic approach that leverages customer insights to qualify and quantify customer value, then operationalize and optimize the end-to-end customer experience." Forgetthefunnel.com. A Customer-Led Growth loop is the optimization of your marketing and product actions based on the incoming, ongoing customer feedback and qualitative evidence.
What you really need cannot be reflected in a chart or a pivot table. The power of qualitative feedback and the deep levels of empathy it can offer are irreplaceable. With the use of the Jobs-to-be-done framework and my experience in user interviews, I am helping you to see all the deep fears, motives, anxieties and forces unmet needs of your customers and potential customers. In more detail:
Hiring Growth Sandwich and Aggelos was the best thing we ‘ve done for our business. He delivered an out-of-the-box strategy and we worked together on implementing it. Before our cooperation with Aggelos, we used to believe we needed to develop the x or the y channel, just because others were doing so. But Aggelos helped us truly understand which are the channels we need to go for in a 100% data-driven manner which gave us clarity, confidence and saved a ton of money.
Aggelos does not hesitate to question the ways things are done and will challenge every single assumption that Founders have about their own business. He has one of the most constructive approaches you can have as you (re)build together how your startup should be positioned in the market.
When I start working with a new client, I am working towards achieving one thing: inspire you the trust to feel that “you ‘ve got this covered”. I am open to ideas but know exactly what I am doing so, sometimes, I might be a bit strong willed, for your own good.
That’s a great question. During our engagement, I am not just acting as your execution arm. We are working together on this, like partners. That needs to be totally clear from the beginning.
The Audit and Strategy will need approximately 2-3 months. After that, we will evaluate our cooperation and if we are both happy, we will discuss about the execution.
We can discuss the microstrategy and execution of a specific channel you are running but the expectations from our engagement will be connected to the performance of the channel only.