Your not-so-outsourced Product Growth team.
Our flagship service includes our team functioning as your Head of Growth - working with your team to look for and capitalize on opportunities in marketing and in product. Our focus is on what matters; running tests to maximize the KPIs necessary to achieve your company’s goals.
While we are technically an external agency, our practices don’t really allow us to call ourselves that. We pride ourselves on being straightforward, transparent, and honest, just like your team member would - discarding the fairy tails and typical agency BS. We think that trust is the key to fostering a successful working relationship that can prove valuable in the long-run (for both of us).
A New Kind of Agency.
That helped accelerate Growth for 50+ Companies, including:
Your Growth Team
Our team is diverse - and so is our experience. We’ve built startups. We’ve failed, and done it all over again. Just like that, Product Growth Marketing is not a one-size-fits-all model; different audiences, products, funnels each have their own unique characteristics. In the past decade, we’ve had the chance to work with the “creme de la creme” of the London startup scene, applying those learnings along the way.
What You’re Getting
While every case is different, there are some processes and methodologies we apply religiously. Your time is valuable, and we hate fluff and filler content, so we’ll get straight to the point:
A typical thing seen in the agency world is the practice of pitching things as “necessary” that a prospective client might not necessarily need – making things look complicated and lengthy, to extend deadlines and upsell. The truth is, no agency can truly know what your company needs based solely on an initial scan; there’s just too many variables involved.
We believe we’ve solved this problem through our Gameplan, which we perform with every client before committing to a long-term relationship. Buzzwords aside, it’s an actionable, data-driven Growth plan based on your current standing and goals which identifies what areas you should focus on to streamline your marketing and scale.
During the Gameplan phase, we spend 3 weeks on:
➡ Deeply auditing your current acquisition efforts
➡ Testing your product
Analysing any kind of data you can provide us, typically Google Analytics, Google Search Console, Mixpanel and/or User Feedback
➡ Running a few session with you to help us deeply understand your vision behind the business, the dynamics of your industry and the reasons behind your decisions so far
➡ Checking your SEO and content performance
➡ Running a Keyword Research
➡ Measure your NPS and see how close (or far) are you from finding Product/Market Fit
At the end of this phase, we are delivering a Gameplan, a data-driven, unbiased plan that you either run with us or not, there is absolutely no commitment on that.
Rapid experimentation through our Product Growth framework
We have a breadth of experience scaling products and carry over that experience when crafting a strategy or making important decisions. However, our own intuition proves us wrong more often than not.
When we have an internal debate within the team about anything, we test it. It’s a proven process that works. We use a Lean Product/Market Validation framework to decide and prioritize what to test, why and how to test it, and what metrics will decide the outcome.
That’s doesn’t mean we know the not to say however that we’ll know the results a given campaign will have on day 1. That’s part of the rapid experimentation process – testing a wide range of things concurrently to identify what to double down on, and what to get rid of.
An interpersonal, non-bureaucratic relationship
Trust – the key to which is speed, good communication and overall efficiency – is failing between agencies and clients.
Working with us, you can expect direct, fast and interpersonal communication via our Slack. We’ll always be honest, even if we think it goes against our incentives. We’ll always have a low down-time, because it’s the key to Growth. Product Growth Marketing in an early stage startup is not just about your Marketer – it requires the coordination of Product, Marketing, Sales and the Founding Team, and it’s necessary maximize the efficiency of that coordination.
Who is it for?
Our services aren’t for anyone. One thing we strongly consider is how much value we actually believe we could provide to your product or service. Just as important to us, however, is chemistry – because we won’t be able to do our best work if we’re not on the same page.
- Early Stage Startups, at or post – product/market fit, that are looking to hire a marketer to take over strategy and execution of marketing efforts.
- Scaleups, that have not yet found Product/Market fit or Service/Market fit. Ultimately, tech businesses that are not growing the way they want to and do not know why.
- Established businesses, that need to go digital or strengthen their digital presence to become more competitive.
They are impressive in identifying the right channels for an early stage startup. They gives insights on growth hacking methods that we would otherwise find nowhere else, and it was really helpful for us.
Frequently Asked Questions
How much do you guys charge?
While we want to keep our pricing transparent, this differs to each case. But, to help you form an understanding, our monthly pricing is relatively close to that of a senior Head of Growths’ monthly salary.
What are some things you’ve achieved / case studies?
As a growth hacking marketing agency, we’re proud to have some great cases to talk about. While we just launched this new website, you are not able to see them online, but we’re happy to share details with you upon request – ask us during your consultation!
What areas can you focus on?
Good question, and it all depends on your current standing, what you’re looking to get, the type of product and what our Gameplan tells us about where we think you need to be. Generally, we work with early-stage startups that are looking to establish product / market fit, so we focus on testing various acquisition channels. At the same time, we always want to stay close to the actual product. We often work on engagement & retention within the product, and optimizing User flows to what they’re actually intended to do, through A/B tests within the product, e-mails, and retargeting through advertising channels.
Do you deliver content writing or social media services?
Unfortunately, we do not. While we would love to do so, they are not really our cup of tea.
Will you join us in our office during our time working together?
While we are based in London, and will definitely spend some time together either online or have in-person meetings while working with you, we cannot commit to working consistently at your offices – we are not an in-house team.
Why should I choose you instead of an in-house marketer?
If you’ve found a marketer that can do what we do and you believe would be a good fit, there is absolutely no reason for you to work with us instead. In fact, we’d discourage it. There is nothing better than having your Head of Growth in-house.
The reality though is different. Good growth marketers are rarely available in the market and, when they are, you’ll need to have had a small seed investment for their salary. A senior Growth Marketer that won’t charge you a fortune is either someone that does not recognise his own value or one that…. lacks value. Unfortunately, in our industry, you get what you pay for.
How much time do you need to deliver real results?
That’s an interesting question and one which unfortunately does not have a straightforward answer. The nature of growth hacking allows us to continuously test to establish what works, and what doesn’t.
Truth be told, there’s a possibility that nothing might work – we’re marketers, not magicians. If your product can’t achieve Product/Market fit, a Marketer can’t always fix that. But what we can and will do, is run all necessary experiments to identify why you’re not able to find product/market fit, what works and is worth exploring, and what doesn’t work and should be avoided.
If you’ve been given great expectations in the past by a growth hacker or agency that were not met, rest assured that this won’t happen with us. We’ll be honest and realistic from day 1, even if you won’t like what we have to say.
What’s your turnaround time?
While we get this is a question many have, we don’t particularly like it because it suggests lack of trust. That being said, from the beginning of our cooperation, we’ll agree on a specific plan that is broken down by week, so that you’ll know exactly what we’re working on at a given time. We follow our deadlines religiously and are proud of the fact that we incorporate feedback at a stellar speed.
Of course, we understand that this is a really fast-paced environment where things constantly change and need revision – and we’re happy to do so. We are not bureaucrats with contractual changes or ad hoc needs – as long as we’re on the same page in that the project’s scope and goals should not change on a bi-weekly basis.
Do you work with every company that knocks on your door?
No. The truth is, we work only with companies we actually believe in and believe we can create value for, and have chemistry. We believe both of these are essential elements of both parties’ success.
That’s one of the reasons we always start with a Gameplan. We’ve found that the Gameplan helps us build an actionable, data-driven Growth plan, but also helps us test our chemistry with a given client, but also for the client to establish whether we’re a good fit.