An overview of our method

For tech companies that refuse to fail, our proven identifies the path to and scalability and peace of mind.

Are you a founder that...

  • Experiences extreme pressure by your investors to reach targets?
  • Struggles to lead your team towards success because you lack the necessary knowledge to evaluate their efforts or mentor them?
  • Has lost faith in so-called “experts” that promised you silver bullets that never managed to move the needle?
  • Is feeling lost, whilst witnessing money running out even though you should be getting ready to raise your next round?

If so, you’ve come to the right place.

These struggles are not unique, on the contrary, they are very common. Most founders manage to validate a solution but then fail to grow this into a scalable product that converts online, repetitively and consistently.

Most of them know they need something to change but they are also afraid of change itself – as if their startup is a house of cards that just need a few tweaks to take off – but as most can guess, that won’t work for long.

The Programme

Over the past five years, we have consulted, worked and trained with over 500 marketers and founders in Europe.

Fascinated by the framework of data-driven marketing, we dove into growth, and implemented processes to help businesses we worked with scale.

We had several success stories, but also a few failures.

Those failures obsessively empowered us to answer one thing: What should the path to scalability for a tech business look like, and what defines it? Is it luck? Smart marketing and hacks?

Our own testing and experience taught us that it is not about those things at all.

The only thing that defines success is the the inseparable binding between a business’ product and its market. And, by nature, to scale, you must do things that don’t scale.

We studied product/market fit extensively, worked with clients who strived to get there, and created our proven three-step playbook you see here today.

Today, our programme incorporates our learnings and experience, helping you get to the point where you can really focus on scaling: product/market fit.

Startups need to get to “Product/Market Fit” or die trying. Most die trying. Steve Blank talks about the idea that tech companies die because of lack of customers, not inability to build technology. Marc Andreessen says it’s the only thing that matters.

-Andrew Chen

Our method

  • The Problem Discovery
  • Internal Environment Audit
  • External Environment Audit
  • Customer Feedback

During the 30-day Problem Discovery phase, we will dive deep into your business’ internal and external environment, analyse all data points, and conduct staff and customer interviews to gain a full, 360° understanding of what’s holding back scalability. At the end of the phase, you will receive a full list of changes that need to be made along with the data to back-up each point.

  • The Groundwork
  • Problem Prioritization & Quick Wins
  • Full Direction and Guidance
  • Preparation for PMF Cycle

At the end of the Problem Discovery phase, you will have received a full list of our findings, along with our Groundwork action steps to combat those findings on day 1. The Groundwork phase is the one to execute these changes. With a mix of coordination, guidance and training materials, we lead your team towards this Groundwork and prepare the business for the third phase, the Product/Market fit Cycle.

  • The Product/Market fit Cycle
  • Prioritize Experiments
  • Execute and Monitor Experiments
  • Iterate, Persevere and Repeat

As soon as we are done with the Groundwork, we now deal with the problems that are not transparently obvious, through a proven scientific experimentation framework. Our team fully coordinates these experiments while keeping an eye on the metrics that reveal how close we are to hitting our ultimate goal of Product/Market fit.

Our method

The Problem Discovery

Internal Environment Audit External Environment Audit Customer Feedback

During the 30-day Problem Discovery phase, we will dive deep into your business’ internal and external environment, analyse all data points, and conduct staff and customer interviews to gain a full, 360° understanding of what’s holding back scalability. At the end of the phase, you will receive a full list of changes that need to be made along with the data to back-up each point.

The Groundwork

Problem Prioritization and Quick Wins Full Direction and Guidance Preparation for PMF Cycle

At the end of the Problem Discovery phase, you will have received a full list of our findings, along with our Groundwork action steps to combat those findings on day 1. The Groundwork phase is the one to execute these changes. With a mix of coordination, guidance and training materials, we lead your team towards this Groundwork and prepare the business for the third phase, the Product/Market fit Cycle.

The Product/Market fit Cycle

Prioritize Experiments Execute and Monitor Experiments Iterate, Persevere and Repeat

As soon as we are done with the Groundwork, we now deal with the problems that are not transparently obvious, through a proven scientific experimentation framework. Our team fully coordinates these experiments while keeping an eye on the metrics that reveal how close we are to hitting our ultimate goal of Product/Market fit.