Product-led Transformation

Product-led Transformation

What about Product-led Transformation?

I guide your team step-by-step to transform your go-to-market into a product-led machine.

Here is how jobs-to-be-done research can help you make better decisions and bring solutions:

Turning some parts of the funnel into product-led can speed up the process of activation and bring more new users to your door.

While your competitors are busy improving their sales teams, you focus on enhancing your product for your use cases and buyer personas.

You won’t spend time on demos, follow-up emails and calls. Free users will upgrade to one of your paid plans quicker, without any friction points.

Continuously educate your users and give them the incentives they need to keep using your product the right way.

What should you expect

Becoming product-led is not a black-and-white situation. You can become partly product-led only in some parts of your funnel. Yet, it’s still an ambitious and risky process and your level of readiness is crucial on if this will work for you or might even backfire.

 

My step-by-step guidance will help your team perform the product-led transformation, without making costly mistakes by figuring things out on your own.

Tunning Calls

We do weekly calls, in the day and time you prefer

Next Steps

I provide you with actionable next steps you can implement immediately

Follow Up

And then follow up to make sure everything rolls out

By the end of our collaboration, you’ll have shifted into a product-led growth model. Plus you’ll have an in-house pro team with hands-on experience on how to continue leveraging your product to drive growth.

People I paid to say good things about me

Use your product to acquire, activate, and retain customers.

If you are not ready for long and expensive third-party contracts, train your team to independently drive product-led growth, with a riskless monthly-fee package.

Choose the plan that fits you best

STRATEGY CALL
ONE-OFF

700€

  • 90 min video call
  • Video call recording
  • Trello board with actionable steps
  • One-week follow-up to see how the implementation is going
  • Email follow-up and progress monitoring
  • Dedicated Slack chat

BI-WEEKLY
GUIDANCE

1700€

  • 2 x 60 min video calls
  • Video call recording
  • Trello board with actionable steps
  • One-week follow-up to see how the implementation is going
  • Email follow-up and progress monitoring
  • Dedicated Slack chat

MONTHLY
GUIDANCE

2500€

  • 4 x 60 min video calls
  • Video call recording
  • Trello board with actionable steps
  • Weekly follow-up to see how the implementation is going
  • Email follow-up and progress monitoring
  • Dedicated Slack chat

Companies who’ve used customer research

Forward Partners
Connect
ADVANTAGE_AUSTRIA

FAQ

How do I know if I’m ready to become product-led?

Product-led transformation is an ambitious process that can easily backfire if your team or product is not ready to perform under the huge pressure it’ll receive. So, this is the first and most important thing I’ll evaluate before we begin. In case you are not ready, we simply won’t proceed.

How many months does the product-led transformation guidance last?

It depends on the complexity of your software and the steepness of the learning curve. Starting from 3 months for low complexity projects, to 6-12 months for higher complexity projects that demand fundamental transformation.

How much manpower do I need for this?

I can guide up to 3 mid/ senior company members to lead the product-led transformation. These people will practically drive any necessary interventions across departments.

Why do you guide instead of execute?

As one of the first product-led experts in the world, I’ve helped many SaaS companies transform into product-led. Instead of having me run the project and bring out the results, it’s more cost-effective to have me guide your team to independently achieve the product-led transformation of your company.

What time zones do you serve?

I’m based in GMT+2, so I cover most time zones. Yet, if you are in a very different time zone (e.g.New Zealand or Australia) don’t hesitate to contact me. We’ll figure out together how to make it work.

What if I don’t like it?

I’ve been in the SaaS industry for quite some time and feel confident that I can really contribute to your growth. Yet, if you change your mind during the 1st month of our collaboration, you can have a 100% refund – no questions asked. I’m happy to do this because I firmly believe in the value of what I offer.

Do you have more questions about Product-led Transformation?

Ask me whatever you want and I will reply back with a short video.