Product Marketing

How To Predict, Prevent & Destroy Churn

Today, I'm going to share with you my process for tackling customer churn. This is one of the biggest problems…

6 days ago

What is Customer-Led Growth

What is Customer-Led Growth? When you fail to understand your customers completely, you put the business at great risk.  Customers…

6 days ago

How To Use Soft Signals To Qualify Your Users

Can our sales team forecast what our customers need based on simple signals of behaviour? The answer is almost certainly…

1 month ago

Building High Performing Cross-Functional Teams In A Product-Led Organisation

The product-led era comes with a lot of changes. The ways of starting and scaling a business have changed and…

2 months ago

Inside The SaaS Venture Capitalist’s Mind

How does a venture capitalist analyse your SaaS product metrics? Do these metrics impact their investment decisions? Can this change…

2 months ago

How to go from idea to MVP

So, you have an idea for a SaaS product but how can you effectively test it in a low-cost manner…

2 months ago

What is the Marketing Value Gap + Free Canvas

Ever wondered why your marketing ads are not performing? Why your users leave right after they have started a free…

3 months ago

The Art Of Contextual Onboarding

Why is it important to contextualize onboarding? How can this be successfully implemented into your SaaS product’s onboarding strategy for…

3 months ago

The Flywheel model and its application to SaaS products

What is the Flywheel model? How can user segmentation be achieved with the Flywheel model? What actionable insights can segmentation…

4 months ago

A Product Manager’s Guide To Work With Customer Success

Do your product teams work closely with those who manage customer success at your SaaS company? In this article, we…

4 months ago