Product Marketing

NPS: The Lie Behind One-metric-fits-all

How NPS became a famous metric? The story behind. “Companies can keep customer surveys simple”, Fred Reichheld wrote in his…

3 weeks ago

5 Everyday Examples to Exercise your Jobs-to-be-done Mindset

“The customer rarely buys what the company  thinks it is selling him”. - Peter Drucker Jobs-to-be-done is all about the underlying tasks that…

1 month ago

Unlocking Demand-side Driven Sales for SaaS Companies

People don’t buy a product, they hire it to make progress in their life. Yet, this progress is not about…

2 months ago

5 Ways to Fuel SaaS Companies’ Intelligence with Review Platforms

We all want to make better buying decisions. That’s why we turn to online review platforms, before taking the big…

3 months ago

How to Write JTBD Statements for Your B2B SaaS Products

The biggest struggle innovators face today is identifying what would make their products and services successful in the market. Unfortunately,…

3 months ago

How to Nail the Product Positioning of your B2B SaaS Product

Building an incredible product is just half the battle. The real struggle starts with positioning it the right way. Sure,…

4 months ago

Behavior-Driven Customer Messaging for SaaS Three Blueprints You Can Use

How can you create behavior-driven customer messaging for your SaaS company? This is the question on everybody’s lips.In a previous…

8 months ago

How To Predict, Prevent & Destroy Churn

Today, I'm going to share with you my process for tackling customer churn. This is one of the biggest problems…

9 months ago

A Therapy Session On Sales Culture To An Introvert

How can you overcome the fear of exposure that comes along with sales pitching? What's the best way to approach…

9 months ago

How Whereby Reduced Churn In Half Through User Research

Do you want to learn how to create an experiment-driven culture?In the product-led era, products have become our main marketing…

9 months ago