Product Marketing

How To Manage Churn Rate With Exceptional Customer Success

Churn rate is currently one of the hottest topics in the SaaS community. This is something that concerns pretty much…

4 months ago

How to capture high-quality leads for your SaaS

How to capture high-quality leads for your SaaS Landing pages play an important role at the higher end of a…

6 months ago

How to identify the Jobs to Be Done [Interview]

Have you been building products to solve a problem or a particular pain point for a target market? Are you…

7 months ago

How to build habit-forming products in the Product-led era

Not many books about product design have been referenced as the book Hooked by Nir Eyal. As you’ll read later,…

7 months ago

How to Go to Market With a Frictionless User Onboarding

What makes a frictionless user onboarding? What are the essentials of helping new users reach the first meaningful outcome in a…

8 months ago

The Role of User Research at your Go-to-Market strategy

In a recent discussion I had with Paulina Wójciak, CEO at Qualaroo, she shared with me that nine out of…

11 months ago

What Are Product Marketing Qualified Leads (PMQLs)?

How much value does your SaaS target audience get from a free trial of your software? Typically, SaaS companies use…

11 months ago

How Complex Products Become Product-led with Product Lead Magnets?

Customer acquisition has become tougher and more expensive, with customer acquisitioncost (CAC) rising up nearly 50% over the past five years. This is…

11 months ago

Why Product-led Go-to-Market strategy Isn’t for Everyone

In an ideal world, all SaaS companies would offer products that would allow their users to onboard themselves and learn…

11 months ago

How to Go to Market the HubSpot Way

In the past, we’ve stressed the importance of the user experience as a way to influence users’ decisions regarding a…

11 months ago