Product Marketing

The Most Important Product Metrics for your Go-to-Market

Very often, there is a debate over what metrics SaaS businesses must monitor. Even though there are no one-size-fits-all solutions,…

12 months ago

SaaS Product Engagement: A Simple (Yet Genius) Strategy by Sherlock

Derek Skaletsky isn't new to SaaS. Formerly, he founded Knowtify and Traackr. His latest venture? Helping SaaS businesses align their…

12 months ago

Product Qualified Leads: The Fool-Proof Go-to-Market Strategy For SaaS Products

Wondering what the heck Product Qualified Leads are and how to identify them for your SaaS business? In this guide,…

12 months ago

Product-led Go-to-Market Interview: Shay Howe (VP of Marketing & Design, ActiveCampaign)

Introduction After two great interviews with Melanie Crissey from User from FullStory and Nikki Elbaz from Copyhackers, we come back with another great…

1 year ago

Product-led Go-to-Market Interview: Nikki Elbaz (Email Strategist, Copyhackers)

Introduction After a great interview with Melanie Crissey from FullStory, we come back with another amazing interview, this time with…

1 year ago

Product-led Go-to-Market Interview: Melanie Crissey (Product Marketing Manager, FullStory)

Introduction More and more companies nowadays seem to choose Product-Led Go-to-Market (GTM) as a way to grow. In this context, most growth…

1 year ago

What is Product-led Go-to-Market & Why Should You Care?

Product-Led Go-to-Market (PLG) is a go-to-market strategy (GTM) that relies on product usage as the primary driver of customer acquisition,…

1 year ago

The Essential Guide to User Onboarding (for 2019)

For any SaaS company, user onboarding is one of the top priorities. And yet, most of them often fail to…

1 year ago

Jobs-To-Be-Done Framework: The Essential Guide for your Go-to-Market strategy

Are you wondering what the Jobs-To-Be-Done framework is and how can it prove useful for your Go-to-Market strategy (GTM)? In…

1 year ago

5 Winner Product Marketing Strategies to Replicate

There are many product marketing examples out there. What’s wrong with most of them? They use conventional and second-hand product…

1 year ago