Product Marketing

How to Go to Market the HubSpot Way

In the past, we’ve stressed the importance of the user experience as a way to influence users’ decisions regarding a…

1 year ago

The Most Important Product Metrics for your Go-to-Market

Very often, there is a debate over what metrics SaaS businesses must monitor. Even though there are no one-size-fits-all solutions,…

1 year ago

SaaS Product Engagement: A Simple (Yet Genius) Strategy by Sherlock

Derek Skaletsky isn't new to SaaS. Formerly, he founded Knowtify and Traackr. His latest venture? Helping SaaS businesses align their…

1 year ago

Product Qualified Leads: The Fool-Proof Go-to-Market Strategy For SaaS Products

Wondering what the heck Product Qualified Leads are and how to identify them for your SaaS business? In this guide,…

1 year ago

Product-led Go-to-Market Interview: Shay Howe (VP of Marketing & Design, ActiveCampaign)

Introduction After two great interviews with Melanie Crissey from User from FullStory and Nikki Elbaz from Copyhackers, we come back with another great…

1 year ago

Product-led Go-to-Market Interview: Nikki Elbaz (Email Strategist, Copyhackers)

Introduction After a great interview with Melanie Crissey from FullStory, we come back with another amazing interview, this time with…

1 year ago

Product-led Go-to-Market Interview: Melanie Crissey (Product Marketing Manager, FullStory)

Introduction More and more companies nowadays seem to choose Product-Led Go-to-Market (GTM) as a way to grow. In this context, most growth…

1 year ago

What is Product-led Go-to-Market & Why Should You Care?

Product-Led Go-to-Market (PLG) is a go-to-market strategy (GTM) that relies on product usage as the primary driver of customer acquisition,…

1 year ago

The Essential Guide to User Onboarding (for 2019)

For any SaaS company, user onboarding is one of the top priorities. And yet, most of them often fail to…

1 year ago

Jobs-To-Be-Done Framework: The Essential Guide for your Go-to-Market strategy

Are you wondering what the Jobs-To-Be-Done framework is and how can it prove useful for your Go-to-Market strategy (GTM)? In…

1 year ago