Data Enrichment Tools - The Complete List for 2019

Chances are that you’ve used a couple of data enrichment tools already.

Because there are many data enrichment services out there.

And, based on the type of your business, you can find the one that fits your needs.

In this article, I’ll share with you a list of the BEST data enrichment tools.

So, if you want to avoid the manual work, you are in the right place.

Ready? Let’s dive right in!

Contents

Chapter 1: What is Data Enrichment?

Chapter 2: Data Enrichment Tools

Chapter 3: Final Thoughts

Chapter 1: What is Data Enrichment?

Now, I know I promised you a list of data enrichment tools.

So, why wouldn’t I jump right into it?

Well, I just need to clear some things up first.

Data Enrichment Definition

Let’s see a data enrichment definition by RedPoint Global:

“Data enrichment is defined as merging third-party data from an external authoritative source with an existing database of first-party customer data.”

This makes sense.

Think of data enrichment as a process of updating existing customer data, so that you get better and more meaningful decisions.

Let me illustrate this with an example.

For the sake of example, let’s assume that you run a SaaS FinTech startup called “Finstatic”:

Finstatic

And, that you’ve just initiated your lead generation efforts through your website:

Finstatic Website

You are an early stage, so you can’t afford to pay a high-end CRM.

So, you have your leads sorted in a Google sheet:

Finstatic Leads

As you can see, your data consists of:

  • First Name
  • Last Name
  • Email

Now, that’s not a lot of information, right?

It’s enough if you want to use Email marketing to keep your new leads engaged:

Manage Contacts on Mailchimp
Image Source: Mailchimp

Or to create a custom audience on Facebook to retarget your new leads:

Custom Audience on Facebook
Image Source: Facebook Business Manager

But, it’s not enough if you want to understand your (potential) first customers better.

You may have several data points.

Data sources that can be turned into information you can use to grow your business.

How can you perform data enrichment in this situation?

You could do it by sourcing information about your new leads.

In our example, data enrichment would mean to find information like:

  • Job Title
  • Company Name (if you are in B2B)
  • Company Profile
  • Phone Number
  • Lead Scoring (lead quality)
  • Social Media Outlets (e.g Facebook, LinkedIn)
  • Something Special (special information about your leads)

Your Google sheet will now look like this:

Finstatic Enriched Data

This will improve your data quality significantly.

It will also give you a complete picture as to what your ideal customer is.

And, the more accurate the data you collect, the better your Ideal Customer Profile (ICP).

Ideal Customer Profile

This is how a typical data enrichment process looks like.

I guess that this example helps you get a better idea of how data enrichment works.

Here are some types of data enrichment:

  • Lead data enrichment
  • Business data enrichment
  • Marketing data enrichment
  • Contact data enrichment

As you can imagine, enriched data can set you apart from the competition.

Data enrichment in marketing is a relatively new concept.

In fact, it wasn’t until terms like Big Data came along that we started using data enrichment:

Big Data on Google Trends
Image Source: Google Trends

I know what you are thinking:

That the enrichment process requires lots of manual work.

Well, luckily there are data enrichment tools that take the manual work away.

Let’s take a look at them.

Chapter 2: Data Enrichment Tools

1. Clearbit

In its home page, Clearbit mentions that it can help you:

“Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction.”

One of Clearbit’s main products is Enrichment.

Data Enrichment with Clearbit
Image Source: Clearbit

Enrichment allows you to automatically enrich data from:

  1. Salesforce
  2. Marketo
  3. Segment
  4. API

With person and company data.

This way, you can have fresh, accurate data from real-time lookups.

If you are serious about data or lead enrichment, check it out.

2. Datanyze

According to their website, Datanyze is:

“The leader in technographics.”

One of its core products is Data Enrichment:

Datanyze Solutions
Image Source: Datanyze

Datanyze integrates with popular CRM systems like Hubspot, Marketo and Salesforce to help you:

CRM Enrichment Datanyze
Image Source: Datanyze

It can help you and your sales reps stay on top of their game.

You can ask for a free demo on Datanyze’s website.

3. FullContact

As FullContact mentions on their website:

“It’s no longer about B2B or B2C, it’s ultimately about H2H – human to human.”

How can this help you with your data enrichment endeavours?

Here are the services that FullContact is offering:

FullContact Services
Image Source: FullContact

This way, you can:

  • Enrich profiles at scale
  • Build complete contact records
  • Know your customer’s preferences

It’s all about building meaningful relationships with your prospects and customers.

And, FullContact can help you achieve that.

4. LeadGenius

LeadGenius helps you grow using data.

But, how?

According to its website:

LeadGenius
Image Source: LeadGenius

It’s a lead generation and lead enrichment SaaS for modern businesses.

You can use it to find B2B contact and account data at scale.

Make sure to check it out.

5. Reachforce

Reachforce helps you:

“Break the cycle of dirty data.”

Their value proposition for one of its core products is:

Reachforce Smartsuite
Image Source: Reachforce

This means that you can have clean data ready at any time for marketing and sales activities.

With Reachforce, you can:

  • Verify your data
  • Standardize your data
  • Enrich your data

Without having to do any manual work whatsoever.

6. Leadspace

Leadspace is a leading customer data platform that helps you clean, organise and enrich your data in a seamless way.

With customers like Google and Oracle, Leadspace seems like a SaaS you can rely on:

Leadspace Customers
Image Source: Leadspace

Leadspace helps you reach real-time decisions via:

  • Aggregation
  • Cross-check
  • Verification

Of your data from multiple data sources.

If you are serious about data enrichment, make sure to check it out.

7. MailGet Enricher

FormGet is an Email marketing service provider.

One of its solutions is MailGet Enricher:

MailGet Enricher
Image Source: MailGet

This is an Email enrichment service.

In plain English, it allows you to enrich your data, by providing Emails of your leads or customers.

Cool, right?

If you have a list of Emails and you need to enrich your data, check it out.

8. RingLead

According to its website, RingLead is:

“The #1 Data Quality Platform for Sales and Marketing.”

Among data cleansing and other solutions, RingLead offers data enrichment too:

RingLead Solutions
Image Source: RingLead

So, if you are:

  • Not scoring your leads yet
  • Paying to enrich fields that are irrelevant to your business
  • Not have enough data to make well-informed decisions

You should definitely check this solution.

Let’s move on to the next one.

9. InsideView

InsideView was founded in 2005 and it is a sales intelligence software.

Like other (similar) SaaS, it offers a variety of services like:

InsideView Solutions
Image Source: InsideView

As you can see, it offers data cleansing and lead enrichment solutions.

InsideView integrates with powerful companies like:

  • Microsoft Dynamics 365
  • Salesforce
  • SAP
  • Marketo
  • Oracle
  • Netsuite
  • SugarCRM

If you are looking for an all-in-one data solution, check it out.

10. DemandGen

Among others, DemandGen offers the following data services:

Demand Gen Data Services
Image Source: Demand Gen

As you can see, DemandGen partners up with vendors like:

  • Leadspace
  • ReachForce

To ensure that you’ll get the information you need to provide users with a more meaningful experience.

Besides that, it offers a variety of data management solutions, such as data normalization and segmentation.

11. ZoomInfo

According to ZoomInfo:

ZoomInfo
Image Source: ZoomInfo

This service owns a huge B2B contact database.

You can use it to enrich your data with information that matters to your business.

With clients like Dell, PayPal and Walmart, ZoomInfo is a trustworthy solution.

12. OxyLeads

OxyLeads is a lead generation platform for B2B companies.

It offers a huge database of over 8 Million companies in 196 countries:

OxyLeads
Image Source: OxyLeads

You can use OxyLead’s database to give an extra boost to your sales reps efforts.

The service comes with a monthly subscription, offering plans for companies of all sizes.

13. VoilaNorbert

If you are a marketer, then you know VoilaNorbert.

It is an Email finder and enrichment service.

With companies like Facebook, Airbnb and Twitter using the service, people at VoilaNorbert should know their stuff.

VoilaNorbert Customers
One of it’s core services is data enrichment:

Data Enrichment Voila Norbert
Image Source: Voila Norbert

With a simple calculator, you can see how much data enrichment is going to cost you, based on your data needs.

Amazing, right?

Make sure to give it a try.

14. Sales Wings

According to its website, Sales Wings offers you:

Sales Wings
Image Source: Sales Wings

And, these are their services/ use cases:

Sales Wings Services
Image Source: Sales Wings

The best thing about their Contact Profile Data Enrichments service is that you can choose between:

  1. Enrich contact data continuously
  2. One-time contact list enrichment

Which means you can use the service on-demand, based on your data needs.

Let’s move on to the next one.

15. Pipl

Think of Pipl like Google for people.

The good thing is that, you can use it to search about any person you want:

Pipl Search
Image Source: Pipl

And, you’d be surprised from the accuracy in results:

Pipl Results: Aggelos Mouzakitis
Image Source: Pipl

Of course, it requires a bit of manual work, but it sure worths it.

Make sure to check it out.

16. BeenVerified

Similar to Pipl, BeenVerified helps you discover people from all around the world.

It offers a seamless search process:

BeenVerified
Image Source: BeenVerified

This way, you can enrich your contact data with ease.

17. Openprise

Openprise is a complete solution data orchestration solution for marketing and sales.

One of its main products is data enrichment.

According to Openprise, it helps you:

“Get the data you need to segment, personalize, route and score your leads.”

Let’s move on to the next one.

18. Lusha

Lusha helps you:

Lusha Data Enrichment
Image Source: Lusha

With the help of Zapier, Lusha integrates with software like:

  • Marketo
  • Mailchimp
  • Hubspot
  • Google Sheets

Pricing starts at $75 per month, while there is also a free plan.

Make sure to check it out.

19. Detective by Charlie App

As Detective mentions in its home page:

Detective by Charlie App
Image Source: Detective

That’s right.

And, Detective can help you avoid the hassle of collecting and enriching your data.

Or, to put it better, it does it for you so that you can focus on things that matter.

20. Stewart

Stewart is an on-demand service for lead list building and sales research.

Some well-known tech-companies are using the service:

GetStewart Customers
Image Source: GetStewart

Have no doubt about it: Stewart can help you enrich contact data that you already possess.

Make sure to take a look.

21. Orbitly

Here is another great enrichment tool I have for you.

Its name is Orbitly.

Orbitly is a B2B lean enrichment tool that allows you to:

Orbitly Home Page
Image Source: Orbitly

In plain English, “Orbitly turns any record, an email, LinkedIn profile, phone number, or name into a full contact profile.”

Cool, right?

It has a pay-as-you-grow pricing model, which makes it attractive for SMBs that are just starting out with lead enrichment.

Make sure to give it a try!

22. Cloudlead

Cloudlead is a leading B2B data company.

It has a specific focus on delivering optimal quality data only.

By harmonizing software technology with data researchers, results are exceptional.

How does it help with data enrichment?

Here’s how they explain it:

Cloudlead

You can also get solutions for B2B sales prospecting, lead scoring & data cleansing.

Reach out for more information!

23. LeadFuze

LeadFuze is a tool that allows you to find new leads in autopilot.

LeadFuze.

It is a sales prospecting automation tool that “aggregates the world’s professional data to continue to deliver the freshest leads to you.”

Chapter 3: Final Thoughts

As you’ve seen, there are a lot of data enrichment tools out there.

How to choose the right one for your business?

Well, you just have to do your own research.

Some things to consider are:

  • Pricing
  • Integrations
  • Verticals served
  • Customers and testimonials

If you happen to know of any tools that we’ve missed to include, feel free to leave a comment below.

We’d be glad to add them on our list.

Thanks for reading!

People Who Read This Article Also Read:

  1. Instagram Growth Tools: The Ultimate List (for 2019)
  2. LinkedIn Tools: The Complete List (for 2019)
  3. 19 Must-Know Product Marketing Tools [2019 Edition]

About the Author: Aggelos M

Aggelos M
I have over 8 years experience in Digital and Growth marketing. Currently, running Growth Sandwich, a London based Product Growth Lab. Before turning in Growth Marketing and Product Growth, I had the chance to pass by head marketing and head digital positions in Athens and London, work with numerous tech startups but also build and run companies. In my spare time, I am consulting ambitious startups about their Growth and Business strategy.