33 Tools for SaaS Startups to Do Product-led Growth. Featured image for blog post.

Are you looking for tools that will help your SaaS startup with product-led growth? 

In this list, you’ll find 33 tools that will get you from where you are, to the stage where you can start growing. 

Here are some of the tools included:

  • Typeform
  • Hotjar
  • Qualtrics
  • Instapage
  • Loom

So without any further ado, let’s dive right in!

Tool #1: SurveyMonkey

SurveyMonkey Homepage. Screenshot.
Image Source: SurveyMonkey

SurveyMonkey is a leading online survey software. 

You can use it throughout all 4 stages toward finding a product-market fit, to better understand how your customers feel about your product. 

From NPS surveys, feedback collection across various touchpoints, SurveyMonkey is a tool you need to have in your stack.  

Website: SurveyMonkey

Best For: Online Surveys

Tool #2: Typeform

Typeform Homepage. Screenshot.
Image Source: Typeform

Typeform is an excellent tool for setting up and sending forms. 

The great thing about this one is that literally everyone can set up her own survey in a few minutes and share it with her:

  • Colleagues
  • Customers
  • Audience

The pricing is also very flexible and makes Typeform an affordable solution for fast-growing startups

Website: Typeform

Best For: Interactive Forms

Tool #3: Hubspot

Hubspot Homepage. Screenshot.
Image Source: Hubspot

There are not many things to say about Hubspot. 

Hubspot is a suite of tools that will help you find a product-market fit and grow. 

You may wonder how. Here are some ways you can use it:

  • Keep track of all the conversations you have with prospects
  • Create workflows that allow you to automate your internal processes
  • Monitor important sales metrics like the sales velocity of your deals

I suggest that you start using it early on to keep your business in order. 

Website: Hubspot

Best For: CRM

Tool #4: Hotjar

Hotjar Homepage. Screenshot.
Image Source: Hotjar

Hotjar is a great tool for companies of all sizes. 

Here are some of the solutions it offers:

  • Heatmaps
  • Screen recordings
  • On-site surveys

All these features can help you understand how your customers feel in every step of their lifecycle. 

The best part? 

That if you don’t yet have many people coming to your website (traffic), the product is really affordable. 

Website: Hotjar

Best For: Heatmaps & Screen Recordings

Tool #5: Zoom

Zoom Homepage. Screenshot.
Image Source: Zoom

Good communication within an organization and between different companies is essential.

Zoom is the tool you want to have great meetings, without frozen screens or bad audio quality. 

You can use it for your meetings with potential investors, partners, vendors, remote employees, prospects, and even to run webinars. 

It’s a great addition to the stack of every company, regardless of the size or the industry. 

Website: Zoom

Best For: Online Meetings

Tool #6: Trello

Trello Homepage. Screenshot.
Image Source: Trello

Trello is a lean project management and collaboration tool for fast-moving teams. 

The best thing about Trello is that it makes collaboration inside a team easy and hassle-free. 

It’s ideal for early-stage startups, as later on, you may have to switch to a more sophisticated solution. 

Make sure to check it out and give it a try. 

Website: Trello

Best For: Collaborative Boards

Tool #7: Qualtrics

Qualtrics Homepage. Screenshot.
Image Source: Qualtrics

Qualtrics is a leading software that will help you gather customer experience data. 

You can then use this data to build your strategies. 

Most importantly, you can use it to get closer to your customers by identifying:

  • What they need
  • When they need it
  • How they need it

This tool is ideal for every business that has managed to find a problem-solution fit and is now ready to get to product-market fit. 

Website: Qualtrics

Best For: Customer Experience Data

Tool #8: Intercom

Intercom Homepage. Screenshot.
Image Source: Intercom

Intercom empowers businesses to communicate with their customer is real-time and give answers to their questions without delay. 

As a company, Intercom focuses on building human-first products, which means that their platform is designed to help you level-up your communication system. 

You can use Intercom from the very first days, when there won’t be many support tickets or customer issues, to communicate with your early adopters directly. 

Make sure to check it out. 

Website: Intercom

Best For: Business Messaging

Tool #9: CrazyEgg

CrazyEgg Homepage. Screenshot.
Image Source: CrazyEgg

CrazyEgg is one of the first optimization and testing tools online. 

It has many exciting features, one of which is Heatmaps. 

You can use it to improve the experience that visitors have on your website. 

CrazyEgg is a must-have for a business trying to find a product-market fit. 

Website: CrazyEgg

Best For: Heatmaps

Tool #10: Mixpanel

Mixpanel Homepage. Screenshot.
Image Source: Mixpanel

When you hear the word Mixpanel, you think of one thing: product analytics. 

Mixpanel is one of the best ways to monitor your product KPIs, and thus understand the real value users get from your product. 

Even though most companies start to track their product KPIs later on, keeping a track from the early days is excellent for your organization. 

Make sure to give it a try. 

Website: Mixpanel

Best For: Product Analytics

Tool #11: VWO

VWO Homepage. Screenshot.
Image Source: VWO

VWO is a popular platform for conversation optimization. 

It allows you to conduct visitor research, and run experiments that will help you get better results for your landing pages and doorway pages. 

Apart from its Conversion Optimization Platform, you’ll find User Insights (i.e. Heatmap, Session Replays, Form Analysis) very useful. 

Make sure to give it a try. 

Website: VWO

Best For: A/B Tests

Tool #12: Airtable

Airtable Homepage. Screenshot.
Image Source: Airtable

Airtable is a great way to keep track of what matters and organize your work. 

It’s similar to Google sheets, only with more advanced features that will help you use it as a sales CRM, experiment database, editorial calendar, and more. 

The prices are affordable, even for an early-stage startup. 

Website: Airtable

Best For: Spreadsheets

Tool #13: Instapage

Instapage Homepage. Screenshot.
Image Source: Instapage

Instapage is one of the best tools for landing page creation. 

Many startups in the early days spend money on paid advertising to buy traffic. 

However, they don’t get the results they want since the traffic they are buying lands on the home page or other generic pages. 

With Instapage, you can build dedicated landing pages for your campaigns. 

It’s a must use for companies of all sizes. 

Website: Instapage

Best For: Landing Pages

Tool #14: Drift

Drift Homepage. Screenshot.
Image Source: Drift

Drift made the phrase “conversational marketing” popular. 

It is a new way of engaging with your prospects and customers in real-time.

Drift is ideal for companies that start to get some traction, and want to scale their lead generation efforts. 

The best thing about Drift is that you don’t need to be present at all times to generate new leads, as an automated conversation flow (chatbot) will do that for you. 

This tool is a must-have for all modern online businesses. 

Website: Drift

Best For: Business Messaging

Tool #15: SmartSurvey

SmartSurvey Homepage. Screenshot.
Image Source: SmartSurvey

SmartSurvey helps you “make smarter decisions.”

How? 

By using the feedback you collect from online surveys and forms. 

The tool is also great for online questionnaires and complex research projects. 

Make sure to check it out. 

Website: SmartSurvey

Best For: Online Surveys

Tool #16: Referral Candy

Referral Candy Homepage. Screenshot.
Image Source: Referral Candy

Referral programs are beneficial when it comes to customer acquisition. 

A referral program can help you generate awareness about your product, special offer or service, only by offering an incentive to both your invitee and the referrer. 

ReferralCandy is the best way to automate and scale that process so that you can focus on more critical aspects of running a business. 

Anyone can build and launch a new referral campaign with ReferralCandy. 

Website: Referral Candy

Best For: Referral Campaigns

Tool #17: FullStory

Fullstory Homepage. Screenshot.
Image Source: FullStory

FullStory is a tool that helps you:

  • Solve problems
  • Find answers
  • Improve your customer experience

It’s a digital intelligence platform that helps you get a deep understanding of how your customers feel in every step of their online experience. 

If you run a post-PMF business, you’ll find it very useful. 

Website: FullStory

Best For: Funnels

Tool #18: Loom

Loom Homepage. Screenshot.
Image Source: Loom

Loom is a relatively new tool that is ideal for: 

  • Run demos for prospects
  • Educate your customers
  • Deliver product updates
  • Support your customers
  • Onboard new users

You can build a library where you’ll have all of your videos, and you can share them on demand through a unique URL. 

Many startups are using Loom to drive their business forward. 

Website: Loom

Best For: Onboarding Videos

Tool #19: Amplitude

Amplitude Homepage. Screenshot.
Image Source: Amplitude

Amplitude is one of the most trusted solutions to:

  • Better understand your users
  • Create better product experiences
  • Make meaningful product decisions 

As product becomes more and more important, using a tool like Amplitude is essential. 

Use it if you want to understand the core value that your product delivers to your users.  

Website: Amplitude

Best For: Product Analytics

Tool #20: Autopilot

Autopilot Homepage. Screenshot.
Image Source: Autopilot

Autopilot makes marketing automation simple. 

This tool will help you visualize the most important parts of your marketing workflows and funnels. 

Autopilot has a huge selection of features to choose from and its “pay as you grow” pricing structure is ideal for growing companies. 

Make sure to give it a try. 

Website: Autopilot

Best For: Marketing Automation

Tool #21: Appcues

Appcues Homepage. Screenshot.
Image Source: Appcues

Would you say that your product offers a great experience to your users? 

Whatever the answer, the truth is that you can’t know until you ask your users about it. 

This is exactly what Appcues allows you to do: it helps you understand how your users feel about your product. 

Here are the three most important use cases for Appcues:

  1. User Onboarding
  2. Feature Adoption
  3. NPS Surveys

Make sure to test it out. 

Website: Appcues

Best For: NPS Surveys

Tool #22: UsabilityHub

Usability Hub Homepage. Screenshot.
Image Source: UsabilityHub

UsabilityHub is the place where you can test and validate new ideas before releasing them to your actual customers. 

This way, you get early feedback on new features, landing pages, and product ideas. 

Many great companies use UsabilityHub as a way to test and learn fast. 

Website: UsabilityHub

Best For: User Research

Tool #23: Brand24

Brand24 Homepage. Screenshot.
Image Source: Brand24

Knowing what people say online about you or your competitors is significant. 

Brand24 is a tool that allows you to do precisely that: monitor the web for brand and competitor mentions. 

Here is what you can do with Brand24:

  • Give answers to comments
  • Reply to customers reviews 
  • Engage in social posts
  • Find your competitors’ weak spots

It’s a must-have for post-PMF companies that want to grow customer satisfaction. 

Website: Brand24

Best For: Brand Mentions

Tool #24: Databox

Databox Homepage. Screenshot.
Image Source: Databox

Databox is a tool that pulls data from various data sources and places them into one place.

This way, you can track your performance and discover insights in real-time. 

By building powerful reports, senior-level management can have a high-level idea of your organization’s performance. 

Databox is the ideal tool to achieve that. 

Website: Databox

Best For: Analytics & KPIs Monitoring

Tool #25: productboard

productboard Homepage. Screenshot.
Image Source: productboard

productboard is a product management system that will help you:

  • Understand what users need
  • Prioritize what to build
  • Manage the process of developing new features

It’s an excellent tool for product teams that want to move and adjust fast. 

Website: producboard

Best For: Product Management

Tool #26: MockFlow

MockFlow Homepage. Screenshot.
Image Source: MockFlow

MockFlow is the easiest way to brainstorm and visualize user interfaces. 

You can build powerful UI mockups and make product decisions based on these mockups. 

MockFlow also offers many templates and add-ons you can use to make the design process even simpler. 

Website: MockFlow

Best For: Mockups & Wireframes

Tool #27: Crayon

Crayon Homepage. Screenshot.
Image Source: Crayon

Crayon is a competitive intelligence tool. 

It allows you to detect changes in competitive websites and stay ahead of your game. 

Most companies do competitive research before they launch their product or prior to a big feature launch. 

Crayon allows you to keep an eye on your competitors at all times, without breaks. 

Website: Crayon

Best For: Competitor Monitoring

Tool #28: Delighted

Delighted Homepage. Screenshot.
Image Source: Delighted

Similar to other feedback gathering solutions, Delighted is an excellent software to understand how your customers feel. 

Its main features include:

  • NPS surveys
  • CSAT surveys
  • CES surveys
  • 5-Star
  • Smileys
  • Thumbs

What is more, you can survey up to 250 customers for free. 

So if you are an early stage with less than 250 customers, make sure to give it a try. 

Website: Delighted

Best For: Feedback Collection

Tool #29: Appsee

AppSee Homepage. Screenshot.
Image Source: AppSee

Appsee is a tool that allows you to collect feedback on your users’ in-app experience. 

It is an analytics platform that provides an in-depth analysis of your users’ behavior so that you can offer them the ultimate app experience. 

Test it and see what it can do for you. 

Website: Appsee

Best For: Customer Experience

Tool #30: Wootric

Wootric Homepage. Screenshot.
Image Source: Wootric

Similar to other solutions in this list, Wootric helps you measure and boost customer happiness. 

Here is how:

  • Customer Satisfaction Surveys
  • Net Promoter Score
  • Customer Effort Score
  • Text & Sentiment Analysis

Essentially, Wootric is an all-in-one tool to measure customer satisfaction. 

Website: Wootric

Best For: Measure Customer Experience

Tool #31: Zest

Zest.is Homepage. Screenshot.
Image Source: Zest

Zest is a stream of content around marketing, eCommerce, and entrepreneurship. 

You can use it as a way to distribute your content in the early days when you won’t have the budget to promote it with social ads. 

It is also a great way to discover content that works and generate new ideas for future content pieces. 

Make sure to check it out. 

Website: Zest

Best For: Content Distribution

Tool #32: ChangeTower

ChangeTower Homepage. Screenshot.
Image Source: ChangeTower

Similar to Crayon, ChangeTower is a great way to automate competitor tracking. 

Simply put, you can detect changes in competitive websites, set custom alerts, and get notified when something changes. 

The price is low, especially if you want to keep an eye on a few websites. 

Website: ChangeTower

Best For: Website Monitoring

Tool #33: simplesat

simplesat Homepage. Screenshot.
Image Source: simplesat

simplesat helps you send NPS Emails to your customers, embed CSAT surveys in your Email signature and do a lot more. 

This way, you can measure and improve customer satisfaction in an automated way. 

Also, you can improve your social proof by using positive customer feedback as testimonials. 

Make sure to give it a try. 

Website: simplesat

Best For: CSAT & NPS Surveys

Now It’s Your Turn

I have to be honest: All these tools work great, but only if you know how to use them. 

This means that you have to roll up your sleeves and start testing. 

My advice is this: Don’t be overly obsessed with tools. 

Just use the ones that make sense for your business. 

This way, you’ll build a marketing stack that will drive your business forward. 

Now I’d like to hear from you. 

Which of these tools are you planning to use first? Which ones have you used already? 

Let me know by leaving a comment below!

People Who Read This Article Also Read:

  1. 19 Must-Know Product Marketing Tools [2019 Edition]
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  3. Instagram Growth Tools: The Ultimate List (for 2019)

About the Author: Aggelos M

Aggelos M
I have over 8 years experience in Digital and Growth marketing. Currently, running Growth Sandwich, a London based Product Growth Lab. Before turning in Growth Marketing and Product Growth, I had the chance to pass by head marketing and head digital positions in Athens and London, work with numerous tech startups but also build and run companies. In my spare time, I am consulting ambitious startups about their Growth and Business strategy.