Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code. Auto-captures a complete view of the customer from web, mobile, and 20+ cloud tools. Never lose context as your business grows. Provide up-to-date metadata on each important raw data point. Automatically capture everything and let virtualize events after-the-fact, anyone can start analyzing in minutes. No code required.