Are you looking for the best product marketing books?
Then you’ll be glad you landed on our blog.
Here, you will find 21 legendary picks for product marketing.
These books will help you become a better product marketer and a better manager for your product team.
Ready? Let’s dive right in!
If you are a product marketer or the lead of a product team, then you should know that:
Building a great product that customers love, is essential to succeed in business.
This book is going to teach you exactly that: how to build products that customers love.
It’s a must-read for young product marketers, product marketing managers, product management managers that want to dive deeper into the process of building and promoting habit-forming products.
A New York Times and Wall Street Journal bestseller by Dr. Robert Cialdini.
It is not going to help you directly with your product strategy.
But, it will give you some general rules that you can later apply on:
It’s pure gold for product marketers.
This book is a practical step-by-step guide on how startup businesses can attain real growth.
Traction presents the “Bullseye Framework,” a five-step process that will guide you through that you can use to get traction for your startup.
What is more, the book includes interviews from over forty successful founders, who share their stories and insights regarding traction and growth.
This book doesn’t directly address product marketers, but I am sure it will help you a lot in your product marketing efforts.
According to Peter Drucker:
“If you can’t measure it, you can’t improve it.”
Lean Analytics can help you:
Undoubtedly one of the best marketing books ever written.
It will help you understand the importance of data as well as what kind of data you should pay attention to as a product person.
Can positioning make the difference in an overcrowded marketplace? Can the value proposition make the difference between you and your competitors?
You can note a “Yes” in that column.
Al Ries and Jack Trout will teach you how to use positioning to communicate the message of your product more effectively.
And, why is this important?
Because nowadays it’s almost impossible to compete on features.
You have to differentiate yourself; and, positioning is the way to do that.
This is the book that “launched the Lean Startup revolution.”
It’s a highly influential and practical business book, ideal for product marketers and product managers.
Inside, you can find Steve Blank’s infamous 4-step Customer Development process.
If you want to understand how to launch and grow successful products, do yourself a favor and read this book.
Is there a product management manager who is not familiar with Tesla, SpaceX and—on top of all that—Elon Musk?
Most likely, no.
The New York Times and International Bestseller draws the curtains behind the life of the most inspiring figure of the 21st century.
This book won’t give you answers on questions that are strictly related to product marketing.
But, it’s a must read for all marketing and product professionals who want to learn how Elon Musk is trying to build a “fantastic future.”
What does it take to cross the chasm?
What does it take to market and sell disruptive products to mainstream customers?
If these questions pop-up in your mind, you should read this book.
Geoffrey Moore shows you how the Technology Adoption Life Cycle begins with innovators and moves to early adopters, early majority, late majority, and ends up to laggards.
Go on and read it.
Trust me; it is worth it.
Is there a reason why helping others drives our success?
Adam Grant—the author of Originals—will give you the answer.
This is not a product marketing book rather than a self-development book that will teach you:
Above all, this book will help you understand how to add more value to your users and customers.
Daniel Pink—who is also known for his book The Scientific Secrets of Perfect Timing—is the author of this amazing book.
This is one of the best business books on influence and moving others.
I do not doubt that “To Sell Is Human: The Surprising Truth About Moving Others” will help you craft your product’s messaging in a way that:
Follow the link that follows if you want to learn more.
Probably one of the best books on startups, products, and marketing ever written.
Now, let me get this straight:
This is not a product marketing book, as it is a business book.
But, it will change your view entirely.
MOZ’s Co-Founder and ex-CEO, Rand Fishkin, is the author.
Rand is one of the most sought-out SEO experts in the world and one of the most inspiring figures for your entrepreneurs.
This book will change your marketing strategy and thought process entirely.
What this book is all about?
It contains Mark Butje’s 20-year experience and delivers value in a unique way.
Inside, you will find:
It’s ideal for product marketers and product people who want to level-up their game.
So you have launched a new product; you are excited, and you feel ready to speak it out.
And, you do it, only to see that it gets no traction whatsoever.
That’s the sad truth for most startup founders and product marketers.
How can you beat that?
You have to read Product Marketing Debunked.
It will give you all the go-to-market strategies and tactics you need.
42 Rules of Product Marketing is “a collection of product marketing wisdom and insights from forty-two experts from around the world.”
Inside, you will find:
Make sure to read it.
Let’s see some of the editorial reviews for this book:
“This book delivers completely new and refreshing ideas on how to create value in the world.”
– Mark Zuckerberg, CEO of Facebook
“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”
– Elon Musk, CEO of SpaceX and Tesla
” Zero to One is the first book any working or aspiring entrepreneur must read—period.”
– Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz
Is that enough to make you read this book? I bet it is.
This is a book about designers.
It’s also an excellent resource for product marketers and product professionals who want to enhance their design knowledge.
I am sure that this book will change your perspective on things that move people, and make people take meaningful decisions.
With a combination of real science and research, this book is a must-read for product marketers who crave for knowledge.
How can you develop a product, scale, and survive in a hypergrowth market?
This is a question that only “Inside the Tornado” can help you answer.
As a product marketer, you have a lot on your shoulders.
This book will help you how to move your product beyond early adopters, and how to survive in this highly competitive and continuously evolving environment.
Make sure to read it.
Is there hidden psychology in value?
You can find the answer in this fantastic book.
I am sure it will give you all the knowledge you need to move the needle for your product through effective and smart pricing.
In this book, William Poundstone explains how behavioral decision theory affects the way consumers respond to price changes and what are their associations with value.
As you already know, marketing is not always about wins.
In fact, most of the time, we (as marketers) have to face and deal with major failures.
This book is a curation of some of the missteps you need to avoid when marketing a product.
It will help you not make the same mistakes as other marketers did in the past.
By telling you all the right and smart moves, you need to take.
The concept of minimum viable products (MVPs) is clearly misunderstood.
The fact that you are building an MVP doesn’t mean that users (usually early adopters) don’t have certain expectations from your MVP.
What are these expectations and what are the essential quality characteristics your MVP should have?
You can read this book to find out.
Is there a secret recipe for building tech products that customers love?
Is there something that companies like Netflix, Facebook, Google, and Tesla know that others seem to ignore?
This book will tell you exactly how to design, develop, and deploy the products of the future.
Products that customers love and stick with.
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