A List of the 21 BEST Product Marketing Books (for 2019)

Are you looking for the best product marketing books?

Then you’ll be glad you landed on our blog.

Here, you will find 21 legendary picks for product marketing.

These books will help you become a better product marketer and a better manager for your product team.

Ready? Let’s dive right in!

Best Product Marketing Books

1) Hooked: How to Build Habit-Forming Products by Nir Eyal

2) Pre-suasion: A Revolutionary Way to Influence by Dr. Robert Cialdini

3) Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares

4) Lean Analytics by Allistair Croll & Benjamin Yoskovitz

5) Positioning: The Battle for Your Mind by Al Ries

6) The Four Steps to the Epiphany by Steve Blank

7) Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

8) Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

9) Give and Take: Why Helping Others Drives Our Success by Adam Grant

10) To Sell Is Human – The Surprising Truth About Moving Others by Daniel Pink

11) Lost and Founder by Rand Fishkin

12) Product Marketing for Technology Companies by Mark Butje

13) Product Marketing Debunked: The Essential Go-To-Market Guide by Yasmeen Turayhi & Cali Schmidt

14) 42 Rules of Product Marketing by Phil Burton, Gary Parker & Brian Lawley

15) Zero to One by Peter Thiel

16) 100 Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk

17) Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey Moore

18) Priceless: The Hidden Psychology of Value by William Poundstone

19) In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters by Merrill R. Chapman

20) The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen

21) INSPIRED: How to Create Tech Products Customers Love by Marty Cagan

1) Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked - How to Build Habit-Forming Products by Nir Eyal
Image Source: Amazon

If you are a product marketer or the lead of a product team, then you should know that:

Building a product that customers love, is essential to succeed in business.

This book is going to teach you exactly that: how to build products that customers love.

It’s a must-read for young product marketers that want to dive deeper into the process of building and promoting habit-forming products.  

Link: Amazon

2) Pre-suasion: A Revolutionary Way to Influence by Dr. Robert Cialdini

Pre-suasion - A Revolutionary Way to Influence by Dr. Robert Cialdini
Image Source: Amazon

A New York Times and Wall Street Journal bestseller by Dr. Robert Cialdini.

It is not going to help you directly with your product strategy.

But, it will give you some general rules that you can later apply on:

  • How to optimize your sales process,
  • How to leverage your social media efforts,
  • How to use content to educate your audience,
  • How to use product marketing tactics that persuade,
  • How to enhance the experience you offer to your users.

It’s pure gold for product marketers.

Link: Amazon

3) Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares

Traction - A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares
Image Source: Amazon

This book is a practical step-by-step guide on how startup businesses can attain real growth.

Traction presents the “Bullseye Framework,” a five-step process that will guide you through that you can use to get traction for your startup.

What is more, the book includes interviews from over forty successful founders, who share their stories and insights regarding traction and growth.

This book doesn’t directly address product marketers, but I am sure it will help you a lot in your product marketing efforts.

Link: Amazon

4) Lean Analytics by Alistair Croll and Benjamin Yoskovitz

Lean Analytics by Alistair Croll and Benjamin Yoskovitz
Image Source: Amazon

According to Peter Drucker:

“If you can’t measure it, you can’t improve it.”

Lean Analytics can help you:

  • Measure only things that matter,
  • Understand why data is important,
  • Better use data to scale your product.

Undoubtedly one of the best marketing books ever written.

It will help you understand the importance of data as well as what kind of data you should pay attention to as a product person.

Link: Amazon

5) Positioning: The Battle for Your Mind by Al Ries

Positioning - The Battle for Your Mind by Al Ries
Image Source: Amazon

Can positioning make the difference in an overcrowded marketplace?

You can note a “Yes” in that column.

Al Ries and Jack Trout will teach you how to use positioning to communicate the message of your product more effectively.

And, why is this important?

Because nowadays it’s almost impossible to compete on features.

You have to differentiate yourself; and, positioning is the way to do that.

Link: Amazon

6) The Four Steps to the Epiphany by Steve Blank

The Four Steps to the Epiphany by Steve Blank
Image Source: Amazon

This is the book that “launched the Lean Startup revolution.”

It’s a highly influential and practical business book, ideal for product marketers and product managers.

Inside, you can find Steve Blank’s infamous 4-step Customer Development process.

If you want to understand how to launch and grow successful products, do yourself a favor and read this book.

Link: Amazon

7) Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

Elon Musk - Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
Image Source: Amazon

Is there a product marketer or product manager who is not familiar with Tesla, SpaceX and—on top of all that—Elon Musk?

Most likely, no.

The New York Times and International Bestseller draws the curtains behind the life of the most inspiring figure of the 21st century.

This book won’t give you answers on questions that are strictly related to product marketing.

But, it’s a must read for all marketing and product professionals who want to learn how Elon Musk is trying to build a “fantastic future.”

Link: Amazon

8) Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

Crossing The Chasm - Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
Image Source: Amazon

What does it take to cross the chasm?

What does it take to market and sell disruptive products to mainstream customers?

If these questions pop-up in your mind, you should read this book.

Geoffrey Moore shows you how the Technology Adoption Life Cycle begins with innovators and moves to early adopters, early majority, late majority, and ends up to laggards.

Go on and read it.

Trust me; it is worth it.

Link: Amazon

9) Give and Take: Why Helping Others Drives Our Success by Adam Grant

Give and Take - Why Helping Others Drives Our Success by Adam Grant
Image Source: Amazon

Is there a reason why helping others drives our success?

Adam Grant—the author of Originals—will give you the answer.

This is not a product marketing book rather than a self-development book that will teach you:

  • The importance of interactions with other people,
  • Why those interactions are the key to your success.

Above all, this book will help you understand how to add more value to your users and customers.  

Link: Amazon

10) To Sell Is Human – The Surprising Truth About Moving Others by Daniel Pink

To Sell Is Human - The Surprising Truth About Moving Others by Daniel Pink
Image Source: Amazon

Daniel Pink—who is also known for his book The Scientific Secrets of Perfect Timing—is the author of this amazing book.

This is one of the best business books on influence and moving others.

I do not doubt that “To Sell Is Human” will help you craft your product’s messaging in a way that:

  1. Is convincing
  2. Moves people take the actions that you want

Follow the link that follows if you want to learn more.

Link: Amazon

11) Lost and Founder by Rand Fishkin

Lost and Founder by Rand Fishkin
Image Source: Amazon

Probably one of the best books on startups, products, and marketing ever written.

Now, let me get this straight:

This is not a product marketing book, as it is a business book.

But, it will change your view entirely.

MOZ’s Co-Founder and ex-CEO, Rand Fishkin, is the author.

Rand is one of the most sought-out SEO experts in the world and one of the most inspiring figures for your entrepreneurs.

This book will change your marketing strategy and thought process entirely.

Link: Amazon

12) Product Marketing for Technology Companies by Mark Butje

Product Marketing for Technology Companies by Mark Butje
Image Source: Amazon

What is this book all about?

It contains Mark Butje’s 20-year experience and delivers value in a unique way.

Inside, you will find:

  • How to select a target market
  • How to create a positioning statement
  • How to write a financial paragraph
  • How to motivate others

It’s ideal for product marketers and product people who want to level-up their game.

Link: Amazon

13) Product Marketing Debunked: The Essential Go-To-Market Guide by Yasmeen Turayhi & Cali Schmidt

Product Marketing Debunked - The Essential Go-To-Market Guide by Yasmeen Turayhi & Cali Schmidt
Image Source: Amazon

So you have launched a new product; you are excited, and you feel ready to speak it out.

And, you do it, only to see that it gets no traction whatsoever.

That’s the sad truth for most startup founders and product marketers.

How can you beat that?

You have to read Product Marketing Debunked.

It will give you all the go-to-market strategies and tactics you need.

Link: Amazon

14) 42 Rules of Product Marketing by Phil Burton, Gary Parker & Brian Lawley

42 Rules of Product Marketing by Phil Burton, Gary Parker & Brian Lawley
Image Source: Amazon

42 Rules of Product Marketing is “a collection of product marketing wisdom and insights from forty-two experts from around the world.”

Inside, you will find:

  • How to craft the right positioning and messaging,
  • How to communicate with your customers properly,
  • How to leverage social media to promote your product,
  • How to use customer analytics to understand your customers, AND
  • Many more valuable insights.

Make sure to read it.

Link: Amazon

15) Zero to One by Peter Thiel

Zero to One by Peter Thiel
Image Source: Amazon

Let’s see some of the editorial reviews for this book:

“This book delivers completely new and refreshing ideas on how to create value in the world.”

–  Mark Zuckerberg, CEO of Facebook

“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”

–  Elon Musk, CEO of SpaceX and Tesla

” Zero to One is the first book any working or aspiring entrepreneur must read—period.”

– Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz

Is that enough to make you read this book? I bet it is.

Link: Amazon

16) 100 Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk

100 Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk
Image Source: Amazon

This is a book about designers.

It’s also an excellent resource for product marketers and product professionals who want to enhance their design knowledge.

I am sure that this book will change your perspective on things that move people, and make people take meaningful decisions.

With a combination of real science and research, this book is a must-read for product marketers who crave for knowledge.

Link: Amazon

17) Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey Moore

Inside the Tornado - Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey Moore
Image Source: Amazon

How can you develop a product, scale, and survive in a hypergrowth market?

This is a question that only “Inside the Tornado” can help you answer.

As a product marketer, you have a lot on your shoulders.

This book will help you how to move your product beyond early adopters, and how to survive in this highly competitive and continuously evolving environment.

Make sure to read it.

Link: Amazon

18) Priceless: The Hidden Psychology of Value by William Poundstone

Priceless - The Hidden Psychology of Value by William Poundstone
Image Source: Amazon

Is there hidden psychology in value?

You can find the answer in this fantastic book.

I am sure it will give you all the knowledge you need to move the needle for your product through effective and smart pricing.

In this book, William Poundstone explains how behavioral decision theory affects the way consumers respond to price changes and what are their associations with value.

Link: Amazon

19) In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters by Merrill R. Chapman

In Search of Stupidity - Over Twenty Years of High Tech Marketing Disasters by Merrill R. Chapman
Image Source: Amazon

As you already know, marketing is not always about wins.

In fact, most of the time, we (as marketers) have to face and deal with major failures.

This book is a curation of some of the missteps you need to avoid when marketing a product.

It will help you not make the same mistakes as other marketers did in the past.

How?

By telling you all the right and smart moves, you need to take.

Link: Amazon

20) The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen

The Lean Product Playbook - How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Image Source: Amazon

The concept of minimum viable products (MVPs) is clearly misunderstood.

The fact that you are building an MVP doesn’t mean that users (usually early adopters) don’t have certain expectations from your MVP.

What are these expectations and what are the essential quality characteristics your MVP should have?

You can read this book to find out.

Link: Amazon

21) INSPIRED: How to Create Tech Products Customers Love by Marty Cagan

INSPIRED - How to Create Tech Products Customers Love by Marty Cagan
Image Source: Amazon

Is there a secret recipe for building tech products that customers love?

Is there something that companies like Netflix, Facebook, Google, and Tesla know that others seem to ignore?

This book will tell you exactly how to design, develop, and deploy the products of the future.

Products that customers love and stick with.

Link: Amazon

People Who Read This Article Also Read: 

  1. 18 Product Marketing Events you Should Not Miss in 2019 (and Beyond)
  2. The 30 Most Frequent Quora Questions on Growth Hacking
  3. 19 Must-Know Product Marketing Tools [2019 Edition]

About the Author: Aggelos M

Aggelos M
I have over 8 years experience in Digital and Growth marketing. Currently, running Growth Sandwich, a London based Product Growth Lab. Before turning in Growth Marketing and Product Growth, I had the chance to pass by head marketing and head digital positions in Athens and London, work with numerous tech startups but also build and run companies. In my spare time, I am consulting ambitious startups about their Growth and Business strategy.