Are you looking for the best product marketing books?
Then you’ll be glad you landed on our blog.
Here, you will find 21 legendary picks for product marketing.
These books will help you become a better product marketer and a better manager for your product team.
Ready? Let’s dive right in!
Best Product Marketing Books
1) Hooked: How to Build Habit-Forming Products by Nir Eyal
If you are a product marketer or the lead of a product team, then you should know that:
Building a great product that customers love, is essential to succeed in business.
This book is going to teach you exactly that: how to build products that customers love.
It’s a must-read for young product marketers, product marketing managers, product management managers that want to dive deeper into the process of building and promoting habit-forming products.
2) Pre-suasion: A Revolutionary Way to Influence by Dr. Robert Cialdini
A New York Times and Wall Street Journal bestseller by Dr. Robert Cialdini.
It is not going to help you directly with your product strategy.
But, it will give you some general rules that you can later apply on:
- How to optimize your sales process,
- How to leverage your social media efforts,
- How to use content to educate your audience,
- How to use product marketing tactics that persuade,
- How to enhance the experience you offer to your users
- How to pre-suade users to use your product before your product launch
It’s pure gold for product marketers.
3) Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares
This book is a practical step-by-step guide on how startup businesses can attain real growth.
Traction presents the “Bullseye Framework,” a five-step process that will guide you through that you can use to get traction for your startup.
What is more, the book includes interviews from over forty successful founders, who share their stories and insights regarding traction and growth.
This book doesn’t directly address product marketers, but I am sure it will help you a lot in your product marketing efforts.
4) Lean Analytics by Alistair Croll and Benjamin Yoskovitz
According to Peter Drucker:
“If you can’t measure it, you can’t improve it.”
Lean Analytics can help you:
- Measure only things that matter,
- Understand why data is important,
- Better use data to scale your product.
Undoubtedly one of the best marketing books ever written.
It will help you understand the importance of data as well as what kind of data you should pay attention to as a product person.
5) Positioning: The Battle for Your Mind by Al Ries
Can positioning make the difference in an overcrowded marketplace? Can the value proposition make the difference between you and your competitors?
You can note a “Yes” in that column.
Al Ries and Jack Trout will teach you how to use positioning to communicate the message of your product more effectively.
And, why is this important?
Because nowadays it’s almost impossible to compete on features.
You have to differentiate yourself; and, positioning is the way to do that.
6) The Four Steps to the Epiphany by Steve Blank
This is the book that “launched the Lean Startup revolution.”
It’s a highly influential and practical business book, ideal for product marketers and product managers.
Inside, you can find Steve Blank’s infamous 4-step Customer Development process.
If you want to understand how to launch and grow successful products, do yourself a favor and read this book.
7) Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
Is there a product management manager who is not familiar with Tesla, SpaceX and—on top of all that—Elon Musk?
Most likely, no.
The New York Times and International Bestseller draws the curtains behind the life of the most inspiring figure of the 21st century.
This book won’t give you answers on questions that are strictly related to product marketing.
But, it’s a must read for all marketing and product professionals who want to learn how Elon Musk is trying to build a “fantastic future.”
8) Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
What does it take to cross the chasm?
What does it take to market and sell disruptive products to mainstream customers?
If these questions pop-up in your mind, you should read this book.
Geoffrey Moore shows you how the Technology Adoption Life Cycle begins with innovators and moves to early adopters, early majority, late majority, and ends up to laggards.
Go on and read it.
Trust me; it is worth it.
9) Give and Take: Why Helping Others Drives Our Success by Adam Grant
Is there a reason why helping others drives our success?
Adam Grant—the author of Originals—will give you the answer.
This is not a product marketing book rather than a self-development book that will teach you:
- The importance of interactions with other people,
- Why those interactions are the key to your success.
Above all, this book will help you understand how to add more value to your users and customers.
10) To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink
Daniel Pink—who is also known for his book The Scientific Secrets of Perfect Timing—is the author of this amazing book.
This is one of the best business books on influence and moving others.
I do not doubt that “To Sell Is Human: The Surprising Truth About Moving Others” will help you craft your product’s messaging in a way that:
- Is convincing
- Moves people take the actions that you want
Follow the link that follows if you want to learn more.
11) Lost and Founder by Rand Fishkin
Probably one of the best books on startups, products, and marketing ever written.
Now, let me get this straight:
This is not a product marketing book, as it is a business book.
But, it will change your view entirely.
MOZ’s Co-Founder and ex-CEO, Rand Fishkin, is the author.
Rand is one of the most sought-out SEO experts in the world and one of the most inspiring figures for your entrepreneurs.
This book will change your marketing strategy and thought process entirely.
12) Product Marketing for Technology Companies by Mark Butje
What this book is all about?
It contains Mark Butje’s 20-year experience and delivers value in a unique way.
Inside, you will find:
- How to select a target market
- How to handle different aspects of product development
- How to create a positioning statement
- How to write a financial paragraph
- How to motivate others
It’s ideal for product marketers and product people who want to level-up their game.
13) Product Marketing Debunked: The Essential Go-To-Market Guide by Yasmeen Turayhi & Cali Schmidt
So you have launched a new product; you are excited, and you feel ready to speak it out.
And, you do it, only to see that it gets no traction whatsoever.
That’s the sad truth for most startup founders and product marketers.
How can you beat that?
You have to read Product Marketing Debunked.
It will give you all the go-to-market strategies and tactics you need.
14) 42 Rules of Product Marketing by Phil Burton, Gary Parker & Brian Lawley
42 Rules of Product Marketing is “a collection of product marketing wisdom and insights from forty-two experts from around the world.”
Inside, you will find:
- How to craft the right positioning and messaging,
- How to communicate with your customers properly,
- How to leverage social media to promote your product,
- How to use customer analytics to understand your customers, AND
- Many more valuable insights.
Make sure to read it.
15) Zero to One by Peter Thiel
Let’s see some of the editorial reviews for this book:
“This book delivers completely new and refreshing ideas on how to create value in the world.”
– Mark Zuckerberg, CEO of Facebook
“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”
– Elon Musk, CEO of SpaceX and Tesla
” Zero to One is the first book any working or aspiring entrepreneur must read—period.”
– Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz
Is that enough to make you read this book? I bet it is.
16) 100 Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk
This is a book about designers.
It’s also an excellent resource for product marketers and product professionals who want to enhance their design knowledge.
I am sure that this book will change your perspective on things that move people, and make people take meaningful decisions.
With a combination of real science and research, this book is a must-read for product marketers who crave for knowledge.
17) Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey Moore
How can you develop a product, scale, and survive in a hypergrowth market?
This is a question that only “Inside the Tornado” can help you answer.
As a product marketer, you have a lot on your shoulders.
This book will help you how to move your product beyond early adopters, and how to survive in this highly competitive and continuously evolving environment.
Make sure to read it.
18) Priceless: The Hidden Psychology of Value by William Poundstone
Is there hidden psychology in value?
You can find the answer in this fantastic book.
I am sure it will give you all the knowledge you need to move the needle for your product through effective and smart pricing.
In this book, William Poundstone explains how behavioral decision theory affects the way consumers respond to price changes and what are their associations with value.
19) In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters by Merrill R. Chapman
As you already know, marketing is not always about wins.
In fact, most of the time, we (as marketers) have to face and deal with major failures.
This book is a curation of some of the missteps you need to avoid when marketing a product.
It will help you not make the same mistakes as other marketers did in the past.
By telling you all the right and smart moves, you need to take.
20) The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen
The concept of minimum viable products (MVPs) is clearly misunderstood.
The fact that you are building an MVP doesn’t mean that users (usually early adopters) don’t have certain expectations from your MVP.
What are these expectations and what are the essential quality characteristics your MVP should have?
You can read this book to find out.
21) INSPIRED: How to Create Tech Products Customers Love by Marty Cagan
Is there a secret recipe for building tech products that customers love?
Is there something that companies like Netflix, Facebook, Google, and Tesla know that others seem to ignore?
This book will tell you exactly how to design, develop, and deploy the products of the future.
Products that customers love and stick with.
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