The Only 12 Product Marketing Courses You’ll Ever Need

This is the ultimate list of product marketing courses online.

The most interesting part?

I am going to share the in’s and out’s for each one of these courses.

So if you want to find the best product marketing training available, you’ll need this list.

Let’s dive right in.

Product Marketing Courses

1) Training for the Complete Product Life Cycle by Pragmatic Institute

2) Product Marketing for Technology Companies by CXL Institute

3) Product-led SaaS Growth by CXL Institute

4) Customer Retention for Subscription Products by CXL Institute

5) Developing Customer Value Propositions by The Chartered Institute of Marketing

6) Become a Product Marketing Manager by Udemy

7) Create & Sell a Digital Product by Udemy

8) Product Marketing Bootcamp

9) Product Mastery by Department of Product

10) Product Marketing Foundations by LinkedIn Learning

11) Product Marketing Essentials by Stanford School of Engineering

12) The Product/ Market Fit Online Masterclass by GrowthSandwich

1) Training for the Complete Product Life Cycle by Pragmatic Institute

Training for the Complete Product Life Cycle by Pragmatic Institute
Image Source: Pragmatic Institute

This is the first option I have for you.

The Pragmatic Institute offers an amazing set of product courses.

It includes courses like:

  • Foundations—This course will help you “uncover the secrets of creating a market-driven organization.”
  • Focus—This course will help you use market facts to identify and leverage the right product opportunities.
  • Build—This course will help you understand how to get product and development on the same page, to create great products.
  • Market—This course will help you create “strategic product marketing plans that get results.”
  • Launch—This course will help you deploy your go-to-market strategy.
  • Price—This course will help you determine what people are willing to pay for your products.

At $1,195 per course, we can’t say that this set of courses is cheap.

Thus, I highly recommend that you choose one course that you need most and invest in that.

Based on the results, you can invest in a second or third course.

Link: Training for the Complete Product Life Cycle

Cost: $1,195 USD (per course)

Instructor: N/A

Organization/ Company: Pragmatic Institute

2) Product Marketing for Technology Companies by CXL Institute

Product Marketing for Technology Companies by CXL Institute
Image Source: CXL Institute

If you are into marketing for a while, then you know CXL Institute.

According to its website, CXL Institute:

“The top 1% of marketing practitioners teach you their craft at CXL Institute.”

Founded by Peep Laja, a Conversion Optimization master, CXL offers only the best courses for marketing professionals of all levels.

From positioning to product launches and sales enablement, this course will teach you everything you need to know about product marketing.

Finally, the course includes five lessons and requires you to take an exam to receive your certification.

You can add your product marketing training certification in your resume or Display it on LinkedIn.

This is one of the best product marketing courses online.

So make sure to check it out.

Link: Product Marketing for Technology Companies

Cost: $399 USD (lifetime access)

Instructor: Lucas Weber

Organization/ Company: CXL Institute

3) Product-led SaaS Growth by CXL Institute

Product-led SaaS Growth by CXL Institute
Image Source: CXL Institute

Here is another amazing course offered by the CXL Institute.

This course is ideal for professionals working with SaaS companies.

This course—among others—will teach you:

  • How different pricing models affect user behavior
  • How to convert more free trial users to paid customers
  • What PQLs (Product Qualified Leads) are and why they matter
  • How to segment your customer data and what to better use them
  • The way to create a smooth onboarding process for your new users
  • How to identify your product’s AHA moment and how to use it more effectively

If you are doing product marketing for SaaS companies, I highly recommend that you check this one out.

Link: Product-led SaaS Growth

Cost: $499 USD (lifetime access)

Instructor: Wesley Bush

Organization/ Company: CXL Institute

4) Customer Retention for Subscription Products by CXL Institute

Customer Retention for Subscription Products by CXL Institute
Image Source: CXL Institute

A big part of product marketing is getting users to stick with your product.

Of course, for this to happen, you need a GREAT product in the first place.

Assuming that you do, you still have to deal with churn and retention.

This course will teach you exactly that.

How to retain users by identifying retention points, plus how to slow down or flatten the churn.

If your business suffers from high churn, I highly recommend that you check it out.

Link: Customer Retention for Subscription Products

Cost: $299 USD (lifetime access)

Instructor: Val Geisler

Organization/ Company: CXL Institute

5) Developing Compelling Customer Value Propositions by CIM

Developing Compelling Customer Value Propositions by CIM United Kingdom
Image Source: The Chartered Institute of Marketing

Product marketing is all about growing demand for your product by effectively communicating its value.

To deliver that communication in the best possible way, you need to have your Value Proposition defined.

A Value Proposition is an integral part of a company’s growth strategy.

It is also a critical element for product marketing.

This course offered by The Chartered Institute of Marketing will teach you exactly that: how to craft compelling customer value propositions.

It may not be cheap, but it can definitely help you level-up your messaging game.

Link: Developing Compelling Customer Value Propositions

Cost: $1,703.61 (for Non-UK-Residents)

Instructor: Gopal Kutwaroo

Organization/ Company: The Chartered Institute of Marketing

6) Become a Product Marketing Manager by Udemy

Become a Product Marketing Manager by Udemy
Image Source: Udemy

As you probably know, many marketing professionals start to realize the importance of product marketing.

At the same time, more and more companies are looking for product-related skills.

This gap needs can be filled by the next generation of product marketing managers.

This excellent course offered by Udemy will teach you:

  • How to market a new product
  • How to get your product to the market
  • How to promote your product effectively

It can be a great addition to your resume, especially if you are looking to get hired as a product marketing manager in the near future.

It is a great product marketing manager training.

Link: Become a Product Marketing Manager

Cost: $117.18 (lifetime access)

Instructor: Dekker Fraser & James Bruce

Organization/ Company: Udemy

7) Create & Sell a Digital Product by Udemy

Create & Sell a Digital Product by Udemy
Image Source: Udemy

Here is another very interesting—and affordable—course offered by Udemy.

This course will teach you how to create a high-converting digital product.

The best part?

That you don’t need to have any knowledge or experience to take the course.

Which means that its ideal for beginners who want to learn the basics of building and marketing a digital product.

Link: Create & Sell a Digital Product

Cost: $19.99 (lifetime access)

Instructor: Cindy Donovan & Kory Pearman

Organization/ Company: Udemy

8) Product Marketing Bootcamp

Product Marketing Bootcamp
Image Source: Product Marketing Bootcamp

Here is the next choice I have for you—a remarkable product marketing manager course.

The Product Marketing Bootcamp will give you all the knowledge and tools you need to:

  • Conduct a market and user research
  • Do a competitive analysis
  • Deploy a marketing strategy
  • Define your positioning
  • Come up with acquisition and engagement marketing strategies
  • Conduct a behavioral analysis
  • Use metrics to understand the effectiveness of your actions

At $299, it is one of the best and more affordable product marketing courses online.

Make sure to take a look.

Link: Product Marketing Bootcamp

Cost: $299

Instructor: Melinda Chung

Organization/ Company: Product Marketing Bootcamp

9) Product Mastery by Department of Product

Product Mastery by Department of Product
Image Source: Department of Product

Product Mastery is a great product marketing training course.

It is a 6-week intensive program that will help you master the essential product management skill set.

From strategy development to product-market fit and usability testing, Product Mastery will give your all the knowledge and templates to become a great product manager.

Without a doubt, it is one of the best product marketing courses on our list.

Link: Product Mastery

Cost: $799

Instructor: Richard Holmes & Jason Leonard

Organization/ Company: Department of Product

10) Product Marketing Foundations by LinkedIn Learning

Product Marketing Foundations by LinkedIn Learning
Image Source: LinkedIn Learning

Do you really know what customers want?

This course will teach you how to identify and satisfy customer needs.

The best part?

You can watch it for free if you subscribe for a free month on LinkedIn Learning.

It is one of the very few free product marketing courses out there.

Especially if you are just starting out, I highly recommend that you check it out.

Link: Product Marketing Foundations

Cost: Free (with a Free Month of LinkedIn Learning)

Instructor: Brad Batesole

Organization/ Company: LinkedIn Learning

11) Product Marketing Essentials by Stanford School of Engineering

Product Marketing Essentials by Stanford School of Engineering
Image Source: Stanford

This is an amazing product marketing training offered by Stanford School of Engineering.

Among others, this online course will teach you:

  • How to segment and target the right customer
  • How to properly position your product in the market
  • How to conceptualize strategic growth opportunities for your business
  • How to get new product (or feature) ideas and execute in the best possible way

With the signature of Stanford, this course is a MUST for anyone looking to work as a product marketing manager.

Link: Product Marketing Essentials

Cost: $995.00

Instructor: N/A

Organization/ Company: Stanford School of Engineering

12) The Product/ Market Fit Online Masterclass by GrowthSandwich

The Product- Market Fit Online Masterclass by GrowtSandwich

This is the last one I have for you.

As you may have noticed, there are quite a few product marketing training courses.

Not many of them analyze and focus on the importance of product-market fit.

Simply put: courses in product marketing don’t bother mentioning product-market fit, and its correlation to product marketing.

Our own course is one of the very few that helps you:

  • Understand the importance of PMF
  • Break-down and identify the 4 stages of PMF
  • Understand the stage your company is at
  • Analyze and measure PMF
  • Understand key concepts like the Build-Measure-Learn framework

Our approach is different: we focus on skills and not on certificates.

The course is delivered online via Zoom and is broken down in three 2-hour sessions that are delivered live every Tuesday at 5 pm BST time.

Link: The Product/ Market Fit Online Masterclass

Cost: $459.14 (per participant)

Instructor: Aggelos Mouzakitis

Organization/ Company: GrowthSandwich

About the Author: Aggelos M

Aggelos M
I have over 8 years experience in Digital and Growth marketing. Currently, running Growth Sandwich, a London based Product Growth Lab. Before turning in Growth Marketing and Product Growth, I had the chance to pass by head marketing and head digital positions in Athens and London, work with numerous tech startups but also build and run companies. In my spare time, I am consulting ambitious startups about their Growth and Business strategy.