I had assumptions about the problems we were solving which Aggelos’ work disproved. His qualitative research was then backed with data and we realized we should change our positioning to reflect our true value in a better way. We will use his customer feedback to re-design our homepage, change our content and restructure the platform’s UX. His work was the kick-off of Adpiler 2.0

About the Author: Aggelos Mouzakitis

Aggelos is the founder and Growth Product Manager of Growth Sandwich. He is among the first Customer-led experts in the world, leveraging advanced, Jobs-to-be-done customer research to orchestrate and guide Growth for B2B SaaS companies. A- and B- series SaaS are hiring him to organise, design and execute programs that infuse the whole company with qualitative data, empathy and the necessary knowledge to address any growth dilemma. In the last 4 years, he has worked with more than 100 SaaS companies and trained literally, thousands through my physical and online courses.
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