We apply a Growth Hacking methodology to set up a bangin' Google AdWords campaign to consistently drive you traffic and maximize leads, sales and overall conversions.
Let’s begin with a stunning piece of information. More than 3.5 billion searches are made on google per day. You can be sure that some of these searches were used to find products or services relevant to yours. That said, it is more than imperative for you to be in front of the user, at the exact moment of the search, with the right message. And if you are not, your can rest assured that your competition definitely is.
Fortunately, you can easily do that with google adwords. Simply put, google adwords are paid advertisements created on behalf of companies (like yours) and distributed in the various channels connected to the google network, like search network, display network, app network and other google partner entities.
However, things aren’t that simple. Google adwords are very complicated and the amount of competition is huge in almost every industry. That’s why we are here. You need the help of true experts that will entirely undertake the management of your pay-per-click advertising on google (it’s called pay-per-click or PPC since you pay for every click acquired). Our team of experts will efficiently tailor well crafted messages according to the stage in the buying circle that the user is in and we’ll pinpoint the most appropriate channels for distribution of this message among all google’s products and partners.
Our approach is not based on intuition. It is based on data, analysis and multivariate tests that we repeat over and over until we come down to a recipe that delivers amazing results. You might have heard that google adwords come with high CPCs (costs per click). This may be somewhat true but we like to think of it differently. Our approach focuses in the application of cutting edge, growth hacking techniques that aim to increase the metrics and KPIs that are immediately correlated to your bottom line, such as ROAS (return on ad spend) and ROI (return on investment).
As we like to say, with google adwords the user comes first. We will work closely with you to identify your target audience and figure out what kind of queries it uses to search for your products or services. We define the most profitable placements, ad structures, messages and extensions in order to maximize results. Our data driven and analytics backed approach, our growth hacking bidding strategies and our comprehensive and rational adjustments often lead, from the very beginning to very low CPCs while conversions increase.
Are you ready to see your PPC efforts to a new level? Let us help you outperform your competition, put your message in front of your target audience and integrate your adwords performance with your overall marketing endeavours.
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