Mission to support and enable tech founders through a streamlined, no-fluff Product Growth framework
Product Marketing – or Growth Marketing – is a term that nowadays, often comes with several misunderstandings. You’ve probably heard of so-called Growth Hackers bragging about “hacks” and “tactics” that take a company from zero to hero in a week. Product Growth Marketing is not a get-rich-quick-scheme. It’s less about the tactics, more about the framework. It’s less about the toolset, and more about the mindset. It’s where marketing, product and engineering come together within a lean Product Growth framework – built on running continuous quick experiments, learning, optimising, and repeating. In other words, as Mark Zuckerberg famously said... “Move fast and break things”.
Our goal, taking this into consideration, is to streamline this framework and apply it rigorously to founders and marketers we work with as clients or in our Bootcamps, whilst always educating on why and how we do things.
What Makes Us Different
We’re proud to stand out in the way we do things. You might have noticed that we don’t call ourselves an Agency – because we’re simply not. Our courses are not about vague motivational speeches – they’re about practical, hands-on, real-world material.
We’ve been in the startup scene for over a decade – and apart from the Growth Product framework we’ve developed, we’ve also created a fool-proof method for success with the people we work with. Above all else, we’re straightforward and realistic.
In our client relationships, we’re closer to an actual extension of your team, rather than outsourced marketers. We look for chemistry, and whether or not we believe in a given project, before committing to an agreement. The reason is simple – we’re looking to work with great teams who create great products, so we can play our role and do great things. Agencies often seem to have a different incentive - to take up as many clients as possible to maximize their revenue stream. More often than not, this creates a sort of bureaucracy, with several inefficiencies across the professional relationship. And the truth is, trust – the key to which is speed, good communication and overall efficiency – is failing between agencies and clients.
How our team operates:
No account managers, no customer service reps here. Our team is comprised solely of Product Marketers, each of us having something unique to bring to the table – from creative skills to coding, from detail-oriented perfectionists to big-picture strategists, we incorporate each other’s unique attributes to deliver a sum that’s greater than the sum of its parts.
They are among the very few growth hackers I came across who know their stuff and have relevant and actionable insights that can explode the growth of a product.
Jijo Sunny, Co-founder @ WhatRuns
What keeps us motivated
The future. As cliche as that may sound, we’re excited. Combining our experience in the industry, working with countless clients and companies – we think we’ve built a team, a process, and a framework that’s truly great, that can create real value for the people we work with.